it over and they do all of the production. I don't have to note a darn thing about tech. They told me what microphone I needed and then sent it to me. For me, that's been a game changer. So if it was a firm looking to do it, if you don't have people in-house qualified to do that, you might want to consider hiring somebody qualified to help you get those pieces done. I do other things. I share it all over social media, but I get to do all the parts I enjoy and let somebody else do the parts. I have no desire to even learn. So my second piece of advice is what is your capacity to provide consistent content? You have a great marketing department, somebody with some background in this, maybe you can put it out, but you can't. I know what this business is like. I've had 80-hour weeks before. If you don't put out consistent content, there are a thousand other things out there for people to listen to. And I mean, I'm sorry, whether you're binge-watching TV shows or binge-listening to a podcast, if you stray off somewhere else, there's a good chance you might not make it back. And so that's my next piece of advice to look at what you really have the bandwidth to do and be willing to hire somebody to help you do it. Yeah, for me, that's a game-changer. I would not be doing this if it wasn't for the fact that I can just do the part that really gives me joy.
Randy Wilburn: We understand.
Cherise Lakeside: And so being efficient and how you do it instead of taking on something, understanding how to do it again. The things I didn't understand, Gable explained to me. So I didn't have to go do a ton of homework, but I didn't go looking for this. But I have met people who are looking for it. And so I share my experience, I share the reach. I mean, I gave you the numbers, but I can't tell you how many amazing kind comments I get from people online. It's gone on long enough now, being over a hundred episodes. What are we at? 110. Something around that. I have people reaching out to me and saying, I'd really love to be on your podcast. I have probably a number of PR companies for architects that have found me one way or another, reaching out and saying, I've got this client. Would you like to interview them? The bigger the numbers, the more interested the guests are. And so I am getting standing invitations to dinner and a project tour in more cities than I can count. Like, if you're in town, Cherise, just call me up. I'll take you around the building and show it to you personally. Besides this being fun to do and having more and more connections every day in the industry all over the world that I feel like I know personally as a result of every episode, it's a game changer for me. And I started my own little crazy personal branding thing a number of years ago. I don't know. I feel like I leveled up after doing this. I don't know how exactly to explain it, but I regularly go to conferences now. I know a lot of people at my conference, but I can't go five feet without somebody stopping me and wanting to. I was complaining a little bit. Like, please, could I just go to the restroom? I'll be right back, I promise. But, strangers come up. I just wanted to meet you. I listened to your podcast. It
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