NEWS AND VIEWS | 8 |
A budget pass boom; Nederland's gambit; Kottke conclusions; early SIA data; and more. | 6 |
ROUNDUP | 16 |
Ski area J-1 recruitment for 2025-26 is proceeding mostly as normal, but the future of the program is less certain. | 16 |
NEW PRODUCTS | 20 |
Several products and services aimed at optimizing ops and enhancing guest engagement. | 20 |
MOUNTAIN SPY | 26 |
The Spy asks: “I’ve never ridden a bicycle. Can I learn to mountain bike at your bike park?” | 26 |
TECHNOLOGY | 28 |
Early use cases illustrate how ski areas are experimenting with AI tools in ops. | 28 |
FOOD & BEVERAGE | 34 |
How to use oft-overlooked menu design to protect your margin and drive sales. | 34 |
AFTER THE ICE | 40 |
After a catastrophic March storm glazed The Highlands in inches of ice, it took grit, teamwork, and chainsaws for the resort to recover. | 40 |
OUR PLAN IS OUR POWER | 44 |
How strategic planning helped two small ski areas grow their bottom lines, engage staff, and future-proof their businesses. | 44 |
CONSTRUCTION SITE | 48 |
A look at summer construction projects across the country, including new lifts, lodges, and snowmaking infrastructure. | 48 |
A WORRISOME "NEW NORMAL" | 50 |
Ski areas are receiving lower guest satisfaction and loyalty scores; they shouldn’t be complacent about it. | 50 |
WIND HOLD | 54 |
Wind is a constant variable in lift operations, but experience, technology, and teamwork help mitigate the risks. | 54 |
WARM-UP ACT | 58 |
Learn what happens to our joints, muscles, and nerves when we don’t properly prepare for physical activity (it’s not good), why warming up is necessary, and simple ways to do it | 58 |
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