Brandpie Energy - Issue 04

Innovating for the future

"The speed of change in almost every industry is accelerating. Energy is the enabler; it’s the bold ideas that allow other technologies to advance."

"Customers expect more than just price and project timelines. They want innovative solutions, flexibility, transparency, partnership, and purpose." Scarlett Alvarez Uzcategui, Chief Stakeholder and Sustainability Officer, Zelestra build this relationship of trust,” he says. Agility, positivity and curiosity are not corporate slogans. They are survival skills that allow the business to keep moving when headwinds rise. At ED Platform, creativity isn’t just celebrated; it’s embedded at the core of its culture, shaping bold ideas into strategies that drive lasting impact. And at triPica, employees are encouraged to challenge assumptions and strip away complexity. Across all companies, the lesson is the same: innovation doesn’t just live in labs. It thrives in cultures that reward curiosity and give people the freedom to create. And when those cultures open outward, collaboration turns that spark into something much bigger. Partner to multiply impact Erik at Modulex is blunt: “Collaboration is key for driving innovation. As businesses, we can get stuck in our own worlds. To move the transition forward, you need different perspectives.” Kevin points to the scale of the challenge. Even 5% of US commercial industrial vehicles switching to electric in the next five years, he notes, demands $35 billion in infrastructure investment. “There’s no way any one entity can conquer this all on their own.” Partnerships, then, are not an exercise in branding – they are the only way to scale ideas fast enough to meet demand. And the most effective partnerships are >

Jussi Pikkarainen, VP of Marketing, Skeleton Tech

> ED Platform, purpose is the constant when everything else moves. “Our North Star is always about building impact for the people and communities where renewable energy and infrastructure projects exist,” they explain. That clarity allows them to adapt, diversify, and experiment without losing direction. For these businesses, having a North Star is what separates meaningful adaptation from drift. Without it, innovation risks becoming noise; with it, a company can move forward with confidence, carrying its people and customers with it. Just take Skeleton Tech as an example. The business grounds its decisions on three pillars: heavy R&D investment, focus on high-power niches such as data centers and mobility, and control of the full value chain. “This enables us to make consistent, aligned decisions, and to react fast to changes in market requirements,” says Jussi Pikkarainen, VP of Marketing at Skeleton Tech. Scarlett Alvarez Uzcategui, Chief Stakeholder and Sustainability Officer at Zelestra, agrees that a North Star acts as an anchor that keeps the business focused, ultimately leading to growth. “Our purpose is making decarbonization a reality for our partners,” she says. This is delivered

through three clear priorities: customer focus, concentration on six high-growth markets, and transformation into a multi- technology platform. The results speak loudly – Zelestra has grown from 1 GW to 6.5 GW of contracted projects in a single cycle, with agreements that will avoid more than 100 million tons of CO over their lifetimes. Build cultures that spark creativity A North Stay may set direction and act as an anchor for innovation, but culture is what makes it real. At Modulex, once part of the LEGO Group, the company inherited a tradition of imagination and invention. “Innovation is embedded into every aspect of our culture,” says Erik Sørensen, Sustainability and Global Partnerships Manager. That history has shaped a culture of curiosity and pride, fueling bold experimentation and reminding employees that innovation is not an occasional act but a way of thinking. For Kevin Kushman, CEO of Electrada – a leading provider of electric fuel and charging infrastructure for public and commercial fleets – culture is built through trust. In a market defined by risk aversion, progress requires everyone to lean in. “Culturally, everybody has to pitch in to

100 m Agreements that will avoid more than 100 million tons of CO over their lifetimes.

6.5 gw Zelestra has grown from 1 GW to 6.5 GW of contracted projects in a single cycle.

Brandpie Energy - Issue 04

Innovating for the future

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