Project tomorrow, instead of mirroring today
Project tomorrow, instead of mirroring today
Brand fortomorrow, not today
Branding today is about becoming who you’ll be tomorrow. I n energy, yesterday’s playbook no longer works. Legacy alone won’t buy you relevance, and short-term tinkering won’t carry you through the transition. Branding is not about describing the present tense of your business. It’s about setting a destination bold enough to stretch into. A vision that gives employees, investors, and customers something to believe in and grow with Brand as your future self Too often, energy businesses treat brand as a mirror, reflecting what the company looks like in the here and now. That’s a mistake. By the time a “current state” brand is launched, the world has already moved on. . >
Deva Corriveau Creative Director, Brandpie
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Brandpie Energy - Issue 04
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Project tomorrow, instead of mirroring today
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