Contents
The team
Contibutors Will Bosanko
CEO, UK & Europe
Colin Anderson CEO, Asia
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Max Bhugra-Schmid Senior Consultant
The danger of inertia Standing still is not an option when you have the power to shape tomorrow.
Brand for tomorrow, not today Branding today is about becoming who you’ll be tomorrow.
Deva Corriveau, Creative Director
Sally Bye Managing Partner Lucy Maber Senior Consultant Chris Holmes Managing Partner, Culture Innovation
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The AI dilemma AI promises speed and scale but without human oversight, it flattens creativity into mediocrity. Here’s how Brand Rebels are turning risk on its head.
Building AI-ready organizations How to properly embed AI in your organization, making it a driver of growth.
Bold ideas. Bright futures Why adaptability, innovation, and balance will define who leads in the next decade.
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Walking the energy tightrope Energy brands are being forced to walk the hardest tightrope of all: securing the world’s energy.
Kevin Keohane Managing Partner, Culture Innovation, US
Wayne Roberts COO
Editorial & Design Sarah Baskcomb CMO
Bojana Lazarevska Digital Marketing Manager
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Welcome A reset is here. What you do with it matters.
Has your brand caught up with your business? Two years on, Statkraft shows how leader–employee alignment powers business ambition. Digital friction damages recognition Stop obsessing over logos. Start fixing the clicks, taps, and swipes. Why energy’s next big bet is brand It’s credibility, not campaigns, that will win investor trust.
Are we drifting into mediocrity Culture without performance is drift. EX is the missing CX link Where CMOs can make a difference.
Ross Ellis Senior Designer
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The untapped power source
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Asia’s energy transition isn’t short of capital or technology. What it lacks is belief, and brand is the fuel that can spark it.
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Standing still is not an option The choice is simple. Drift, or drive forward.
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Bold innovators shaping the industry How the CHARGE B2B Innovators of the Year are reimagining what’s possible.
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Brandpie Energy - Issue 04
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Contents
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