How Brand Rebels are turning uncertainty into opportunity
How Brand Rebels are turning uncertainty into opportunity
AI promises speed and scale but without human oversight, it flattens creativity into mediocrity. Here’s how Brand Rebels are turning risk on its head.
A rtificial intelligence (AI) is unavoidable. It’s in the decisions. The question for marketing leaders is how you stop it from eroding the very thing brands exist to protect: difference. At our recent Brand Rebels roundtable, CMOs, brand heads, and communications leaders debated what AI really means for brand. Their unfiltered verdict? AI is both the accelerant and the acid. Handled well, it frees creativity. Left unchecked, it reduces everything to a blur of sameness. Here are the six tensions we uncovered, and what marketers must do about them. 1 boardroom, in workflows, in the pitches that shape billion-dollar The tightrope: innovation vs. control The most immediate tension is between moving fast and staying safe. “We’re in the exploration phase,” said one marketing leader “but governance and risk loom large. Microsoft and Google have advised us on what’s ‘safe,’ but compliance can feel like a brake on innovation”. This is the paradox: while AI opens doors to faster execution and sharper insights, unchecked usage – an image that slips through, a misaligned tone of voice, or a hallucinated fact – can torch trust in a heartbeat.>
The AI dilemma:
turn uncertainty into advantage
Will Bosanko CEO, UK and Europe, Brandpie
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Brandpie Energy - Issue 04
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