AUDIT OCT 2022
GOALS
Create Marketing Plan Grow Brand Awareness Nurture Existing Leads Penetrate New Markets
Increase Social Media Engagement Segment Email Marketing Newsletters Enhance Touchpoints with Email Marketing Improve Blog Experience and Traffic Boost Website Traffic and Conversions Enhance Website User Experience
EMAIL MARKETING
Need a place for users to subscribe to emails on the website. While we definitely want to include blog posts in your emails. You also want to have the visuals, strong CTA’s, a testimonial, a milestone your business has reached, a featured service, etc,. Segment your newsletters based on the different industry audiences you are connecting with. Cater your messages, features, and visuals to that client type. Create a drip of emails that nurture your current clients and potential leads. Develop a free downloadable (checklist, guide, etc,.) to get new users to subscribe to your email marketing list.
SOCIAL MEDIA
Share blog posts on all LinkedIn AND Facebook. Be commenting and engaging with other businesses. Share in community groups relevant to your industry. Tag relevant publications/news sources who are always looking for content to share. See if one of your long-term clients will write a testimonial about you and publish with their shared headshot. When tagged or reshared by the client, you then, in turn, get in front of his followers (likely potential customers). Create a content calendar that educates, inspires, entertains, engages, and promotes. Keep your posting consistent while also never missing our target goals for posting. Tailor visuals and messaging to various audiences. Target with paid ads based on job title, industry, and business association.
BLOG
There are CTA’s at the bottom of all the blog posts though which are great. An additional row with a captivating visual and CTA at bottom of the post. Make featured photos consistent in size. Alt text on images and within titles. Google’s web crawlers can't look at the images when they have them appear in the search results. They rely on terms in the backend of those images. This helps with your search engine optimization and discoverability. Internal linking between other blog posts when possible. There’s a lot of internal linking to services and external to resources, which is awesome. But I’m certain there is content that can be linked back and forth.
WEBSITE
Your SEO is probably great with all of the keyword-rich pages and articles. Because this is a competitive search to rank for it is vital to be optimized to get that organic reach where you can. Benefits are buried in content. Too much text as the first thing someone see's on your website can be overwhelming to visitors. Use visual elements to give them something easy and quick to read and if they want to learn more about it they will click on it. We can use a re-design that guides the user’s route, optimize your CTA’s, and build relationships. There are some websites below that bring their brand to life with websites that are easy to navigate and understand. Don’t get too caught up on their colors or the specific graphics. Between these we can find an in-between that positions you as an industry leader, sells for you, and makes users want to engage.
https://www.trutech.com/ https://www.covesmart.com/
https://www.spot.ai/
https://www.sabrered.com/
WHAT NEXT?
RECOMMENDATIONS
Annual Marketing Plan and Content Calendar Email Campaigns and Drips Social Media Marketing Blog Writing Website Refresh
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