SOCIAL MEDIA
Share blog posts on all LinkedIn AND Facebook. Be commenting and engaging with other businesses. Share in community groups relevant to your industry. Tag relevant publications/news sources who are always looking for content to share. See if one of your long-term clients will write a testimonial about you and publish with their shared headshot. When tagged or reshared by the client, you then, in turn, get in front of his followers (likely potential customers). Create a content calendar that educates, inspires, entertains, engages, and promotes. Keep your posting consistent while also never missing our target goals for posting. Tailor visuals and messaging to various audiences. Target with paid ads based on job title, industry, and business association.
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