LoRa Alliance® End of Year Report 2020

LINKEDIN PERFORMANCE

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LinkedIn was a major aspect of our social media strategy and activity in 2020. Increasing our audience by 28.5%, this year we are successfully ending the year with 16,572 followers. This tremendous growth was driven by our increased number of LoRaWAN ® focused posts and our highly engaged ecosystem sharing and reposting content about the LoRa Alliance ® and LoRaWAN capabilities.

2020 TOTAL UNIQUE VIEWS: 7,037 38.42/DAY

2020 TOTAL PAGE VIEWS: 14,663 80.06/DAY

2020 TOTAL FOLLOWERS: 16,572

2020 IMPRESSIONS: 1,128,722 94,060/MONTH

2020 AVERAGE LINKCLICKS/DAY: 59.2

2020 LINK CLICKS: 21,621

2020 REACTIONS: 12,287 1,024/DAY

2020 AVERAGE SHARES/DAY: 3.36

2020 ENGAGEMENT RATE: 3.84

FOLLOW US ON LINKEDIN: https://www.linkedin.com/company/loraalliance

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