LoRa Alliance® End of Year Report 2020

PR & ANALYST PROGRAM STATS

39

In 2020, the LoRa Alliance ® actively re-engaged in its analyst briefing program, conducting 33 briefings, even in the absence of the usual face-to-face meetings that historically took place throughout the year. We kicked off the year with media engagements at Distributech and World Ag Expo, pivoting towards more promotion of major LoRaWAN ® technology developments. Once again, the LoRa Alliance was able to retain share of voice of greater than 50%. 171 PIECES OF TIER 1 COVERAGE 4.31M ESTIMATED COVERAGE VIEWS 2 MEDIA EVENTS

468M ONLINE

33

27

ANALYST BRIEFINGS

MEDIA BRIEFINGS

READERSHIP

53 AVERAGE DOMAIN

AUTHORITY 375

SOCIAL SHARES 57

% OF ARTICLES LINK BACK TO WEBSITE

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