IT Channel Insider - July/August 2021

Letter From The Editor

Upcoming Channel Events

The enthusiasm for live events in the MSP channel is conta- gious. Starting with our big annual IT Sales & Marketing Boot Camp (summary on page 6) and continuing on with weekly events in the channel just a few months later, everyone is done with virtual events, right? Summer 2021 is here! Everyone is vaccinated! Virtual events are DEAD! Bring on LIVE events!

Producers Club Meetings

When: Q3 - July 15–17, 2021 Q4 - Oct. 7–9, 2021 Where: Cool Springs Marriott, Franklin, TN

The Digital Marketing Blueprint For IT Services Sales

When & Where: Sept. 8–9, 2021 | Washington, D.C.

Not so fast! While it’s common knowledge that nearly every IT channel company would prefer a live event over a virtual one, the facts point straight to virtual and hybrid (live + virtual) events being

Sept. 28–29, 2021| Dallas, TX Oct. 21–22, 2021| Newark, NJ Oct. 28–29, 2021| Chicago, IL Nov. 2–3, 2021| Las Vegas, NV (Plus Virtual)

here to stay forever. Case in point – Our recent annual Cybersecurity Livecast event (100% virtual) was filled with nearly 2,000 MSPs for a full day and night of great content, demos and fun. And

even later this Fall, I can assure you that every large channel event is not only going to have a virtual component, but most likely the virtual attendance will at least double, if not triple the overall attendees at that event. We have opened up a Pandora’s box of virtual attendance that’s not going to go away anytime soon. Nor should it. The chal-

dattoCon When: Oct. 11–14, 2021

ConnectIT When: Oct. 19–22, 2021

lenge for every channel company is how to capitalize on these virtual attendees to grow your channel program even faster.

ITNation Connect When: Nov. 10-12, 2021

Live events are certainly back (finally!), but I guarantee they’ll never be the same again. Don’t be foolish and miss that extra opportunity.

Jeff Johnson Executive Director, Big Red Media

For a complete list of channel events, visit


Big Red Media | A Robin Robins Company

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