IT Channel Insider - July/August 2021

what our mission is.” Jon also appre- ciates the way Robin is teaching MSPs how to professionalize their operation. “As channel partners, having an inte- grated marketing campaign and how to position your brand is important because it’s a partnership where they’re representing our brand as well as entrusting us to represent their brand,” Jon said. “Robin’s events are designed to better the business model for her MSPs while introducing them to quality vendors. We have a lot of sources for leads, but consistently, Robin’s events are the most productive for

Align with like-minded partners: “Partnering with TMT gives us great exposure to Robin’s wonderful custom- er base. Robin really cares about the performance of her MSPs, and we care deeply about protecting our customers, which I feel makes us naturally aligned.” Help MSPs be more profitable: Blackpoint does joint webinars with TMT to help enable MSPs to successful- ly build a profitable security offering so that security becomes a profit center for MSP businesses. Blackpoint also

three years and millions of dollars building the Blackpoint Cyber platform from the ground up. With a reputation for successfully executing the most challenging and high-priority missions, Jon also assembled a world-class board of directors with heavy hitters such as Chris Inglis, former deputy director of the NSA and the first national cyber director nominated by President Joe Biden; Ron Clark, former DHS and NSC; and Hamid Akhavan, former CEO of T-Mobile. He became focused on helping MSPs after the MSP community convinced him to build a multi-tenant cloud platform and run it as a service. “Companies weren’t running what I’d call a real security oper- ation center,” Jon said. “It was alert-driv- en, but there wasn’t an action side to it. Breaches have an extremely short time window to stop them, especially if they’re from a criminal group, and I didn’t see any tech on the market doing that.” Today, Blackpoint Cyber’s track record is one of the best in the busi- ness. Blackpoint prides itself as having some of the fastest and most effective response in the game, offering a 24/7 Managed Detection and Response (MDR) service using their own software platform, SNAP-Defense. The threat operation center is the action arm for detecting and stopping breaches at the earliest stages and providing real-time response when needed using its patent- ed live network map and lateral spread

invested heavily in sales enable- ment. “Robin does an extreme-

Robin vets vendors and cares about and wants to understand their business goals as well.

us. As a vendor, it’s been worth partnering with TMT all day long.” Blackpoint has a huge amount of success at the TMT events,

ly good job at helping MSPs

think about the business physics —what is my cost, what’s an effi - cient tech stack, and so on. We’ve

tried to draft off that good

and has developed relationships with the community unparalleled for its business. “Twelve years of being on the other side of the coin has enabled us to be extremely good at cyber defense,” Jon said. “We operate like a pro sports oper- ation. Everything is results-based. Our team of pros have deep, deep experience matched with world-class technology, and like Robin, we are extremely com- mitted to our mission.” n

message to enable our MSPs by providing them with prebuilt marketing materials.” Look for synergy: Jon’s found huge synergy working with TMT. “A lot of shows take anyone that writes a check,” Jon said. “Robin vets vendors and cares about and wants to understand their business goals as well. She’s the first and only trade show enterprise that chatted with me to understand where we’re trying to go as a business and

detection techniques. How Jon Fueled Over 100% Growth

Blackpoint’s growth is off the charts, growing well past 100% in less than a year with renewal rates at 94%. Tech - nology Marketing Toolkit (TMT) has helped drive Blackpoint’s fast growth. Blackpoint has partnered closely with Robin and TMT, sponsoring events like the annual Boot Camp (both live and virtual) Producers Club meetings, the Fall Roadshow, the Cyber LiveCast, and author book signings. Here are a few of Jon’s insights. Understand the MSP community: “When we got into the MSP space, we knew very few MSPs,” Jon said. “It is such an ecosystem. Robin Robins and TMT is well-run, and it opened our eyes to how this community operates.”

Blackpoint Cyber’s Booth At The 2021 Boot Camp


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