MILESTONES BY THE NUMBERS
San Diegans are growing increasingly alarmed about the effects of inflation, rising costs of living, and the added pressure this puts on nonprofits. Despite uncertain times, locals continue to donate their time and money to those in need. Giving Back in 2022
BY KAI OLIVER-KURTIN
THE BIG PICTURE
HOW SAN DIEGANS GAVE BACK
12,458 Number of nonprofits in San Diego (registered 501(c)(3) charities in 2020 $20.9M Total revenue $35M Total assets 101,025 2021 San Diego Nonprofit Employment (total, staffed nonprofit and paid employees) $5.89B Total wages
$405 Average quarterly gift by household Q3,4 2021 and Q1,2 2022 Percentage of households that donated Q2 2022 40% 31% Percentage of households that volunteered Q2 2022
A CHANGING ENVIRONMENT
Top 3 Things Funders Changed (To a Great Extent) in 2022 23%: Prioritizing funding for nonprofits serving BIPOC (Black, Indigenous, and People of Color)
1 2 3
25.3
10% (tie): Providing unrestricted funding 10% (tie): Communicating proactively and regularly about decision making 11%: Seeking input from the voices of communities least heard in public discourse
Average number of hours each household volunteered Q3,4 2021 and Q1,2 2022 An increase from last year!
PUBLIC CONFIDENCE
SOURCE: 2022 STATE OF NONPROFITS AND PHILANTHROPY REPORT, UNIVERSITY OF SAN DIEGO NONPROFITS: 82% CORPORATIONS: 69% GOVERNMENT: 54%
San Diegans rank nonprofits higher than other sectors for addressing community needs:
SAN DIEGO MAGAZINE CHARITABLE SD GIVING GUIDE 2023 106
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