Retailers on Board Success in the Rollout of New Webb Eco Point of Sale Displays 2024 Webb Eco Launch
Problem: Gardiner Haskins garden machinery was underperforming
Gardiner Haskins’ garden machinery needed a boost and in some cases were overpriced compared to competitors. In response, they introduced Webb Eco, which offers higher battery performance at a more competitive price, supported by strong in-store displays. They already had success with Webb’s petrol and electric machinery, they saw Webb Eco as a logical step to showcase their full cordless range and the modern packaging and POS design will attract more attention and boost sales. We are thrilled to announce the successful rollout of the new Webb Eco Point of Sale displays! With substantial orders placed by key retailers, our innovative product lines have been selling out within weeks. Webb Eco Garden Machinery Makeover
is rapidly establishing itself as a key player in the cordless market. Already, we have merchandise in over 40 retail stores, with more expansions.
BEFORE
AFTER
Answer: NEW Webb Eco 3 metre point of sale display to attract more attention and boost sales.
Gardiner Haskins Buyer: Richard Newman
Now in 9 Stores Across Ireland Dairygold will expand Webb Eco products to all 29 stores early 2025
Due to initial sales success, Dairygold will expand Webb Eco products to all 29 stores early next year. They anticipate a 400%+ stock increase in 2025 based on current performance. The initial mower orders sold out within two weeks, and many hand tools quickly followed, with more stock eagerly awaited. Dairygold attributes part of this success to the eye-catching point-of- sale presentation and box design, which engage customers effectively.
products, boosting sales conversions. The rapid uptake, even with a late-season soft launch, has instilled
confidence for a full rollout across all stores, setting the stage for a busy 2025 with
increased stock commitments.
Depending on store size, they implemented 2m or 3m Webb Eco wall bay displays, allowing customers to touch and feel the
Webb Eco 40v 43cm Lawnmower WEV20X2LM43B4X
Cordless mower
Interested in stocking the Webb Eco garden machinery range? Contact our sales team: sales@handys.co.uk
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