"Your brand voice should reflect your restaurant's personality."
For instance, we designed the logo for N’awlins Jazz Bar (at the Marsa Malaz Kempinski, The Pearl, in Doha), combining playful typography with a black and gold colour palette, reflecting the bar's sophisticated and energetic atmosphere. Sharing visually compelling images of this logo and the hotel bar’s vibrant ambience can attract and engage potential customers. User-Generated Content: Encourage customers to share their dining experiences and tag your restaurant. Reposting user-generated content not only provides authentic marketing but also cultivates a sense of community. Engagement: Actively engage with your followers by responding to comments, hosting giveaways, and running interactive polls. Engagement builds a loyal online community and enhances brand visibility. 2. Website and Online Presence: Your website is your digital storefront and should provide a seamless experience for visitors. Ensure it is: User-Friendly: Easy to navigate with clear menus, contact information, and an online reservation system. Mobile-Optimised: Many customers will access your website on their smartphones, so make sure it’s mobile-friendly. SEO-Optimised: Use relevant keywords to improve your search engine ranking and drive organic traffic to your site. For instance, Ottolenghi’s website effectively uses keywords related to Mediter- ranean-inspired cuisine and recipes, which helps attract their
and Trip Advisor. Respond to reviews, both positive and negative, to show that you value customer feedback and are committed to improving their experience. The Role of Innovation in Hospitality Branding The hospitality industry is often at the forefront of innovation when it comes to branding and marketing, and 2024 promises to be no different. With new launches and openings of stunning hotels and restaurants worldwide, standing out in this space is all about making noise about your unique offering – and why guests need to be a part of it. Hospitality experiences today are related to technology: the online booking experience, the reputation led by digital reviews, the impeccable visual content that defines restaurant brands, and the video content drawing guests in. An engaging online presence and captivating digital marketing are crucial for hotels and restaurants to succeed. As experts in branding and marketing for the hospitality industry, among others, we’re always exploring new trends set to dominate the industry. For this year ahead, we’re seeing a focus on elevating the automated booking process, offering personalised and
audience interested in their innovative culinary offerings.
3. Online Reviews and Reputation Management: Online reviews significantly influence customers’ dining decisions. Encourage satisfied customers to leave positive reviews on platforms like Yelp, Open Table, Google,
bespoke experiences, creating captivating short-form videos
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