TURN AMAZING CUSTOMER SERVICE INTO A MAJOR REVENUE SOURCE GIVE LOVE, GET LOVE Boosting customer retention by any
powerful asset. They can do a lot of your marketing for you through social media and other word-of-mouth channels, convincing others that your business exists and has value. But how do you get to that point? How do you develop a strong bond with your customers that is hard to break and will keep them coming back time and time again?
customer interactions, your response to problems, your response time , and your approachability on social media. Look to businesses that have figured out how to do customer service right, like Apple, LEGO, and other beloved businesses in your community. Consider what you can incorporate into your own customer service experience or become a customer yourself and see just how far other businesses are willing to go for you. Another way you can win loyal customers is just by being present. One way to do that is by answering phone calls, emails, and online inquiries immediately . The more time you put between the initial customer contact and your response, the worse it looks for you. When people visit your business in person, be there to offer a hello, answer questions, and engage in casual conversation. When you’re there for your customers, your customers want to be there for you.
amount can have a huge impact on your revenue. A study conducted by Bain & Company and reported by the Harvard Business Review found that even a 5% increase in retention can boost revenue by 25%–95%. In short, your ability to retain the right customers can make or break your business. Businesses are constantly searching for ways to achieve customer loyalty. After all, it’s far more
It really starts with stellar customer service. Poor customer
cost-effective to keep the same customers coming back to you than it is to constantly go after new ones. Marketing to new customers can cost up to 25 times more than simply catering to your existing customer base.
service is the No. 1 cause of customer
loss. Upward of 71% of people say they cut ties with businesses over poor customer service.
Loyal customers who love your business are an incredibly
Customer service includes your employee-
PULL BACK THE CURTAIN ON YOUR COMPETITION 2 TOOLS THAT REVEAL YOUR COMPETITORS’ MARKETING STRATEGIES
If you want to know what your competition is up to, a simple Google search won’t cut it. Here’s why: Google knows what you want to see. Because it has your past search history, Google modifies your search results when you look up your competitors, making it impossible to know where you stand from a customer perspective. That said, the information you’re looking for is out there. There are tools that will show you exactly what a customer sees when Googling your industry and provide you the exact ads your competition is running. With that information, you can co-opt their most successful strategies for your own marketing campaign. You just have to know where to look. Here at LASIK Marketing Agency, we know those back doors, and we’re ready to share our secrets. Here are two resources you should take advantage of. BRIGHTLOCAL.COM This is the place to go if you want to pull back the Google curtain. Using BrightLocal, you can change your location on Google
before you enter in your search terms, effectively making yourself into just another citizen of your chosen market. This lets you see through the lens of potential patients and research what people in your industry are doing in other markets. If you want to check out the ads the top LASIK clinic in Chicago is running, you can do it with a click. THE FACEBOOK AD LIBRARY Did you know that Facebook offers a free, searchable library of the ads running on its platforms? Pull up this tool by Googling “Facebook Ad Library” and clicking on the first link that appears. Once you’re in, simply type in the name of any practice you’re curious about (competition in your area, the country’s largest LASIK clinic, etc.) and their Facebook ads will pop up. You can spend the time and money to use these tools yourself, or you can use the work we’ve already done for you. Our team has compiled two, 100-plus-pages documents packed with data on the top LASIK practices in every major market in the U.S., including ad copy, landing pages, and more. Go to LASIKMarketingAgency.com to download those free resources today.
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