FEELING BURNED OUT? TIRED? READY TO QUIT? TRY THESE 5 STRATEGIES TO FALL BACK IN LOVE WITH LAW
Every lawyer faces burnout at some point in their career. If that’s you right now — if you’re not getting enough sleep, feeling depressed, dreaming about case notes, and forgetting your family’s faces — this Valentine’s Day, try spending some time falling back in love with law. That’s more difficult than it sounds, but it’s not impossible. There are a host of things you can do to make your life easier as a solo practitioner or small law firm owner. To get started, try these five strategies to melt some of the stress away and remind yourself of why you do what you do: 1. FIND YOUR NICHE We covered this pretty thoroughly on Pg. 1 of this newsletter, but here’s a refresher: Niche down, and you’ll make more money, streamline your marketing, and get more referrals all in one fell swoop. 2. BUILD YOUR BRAND Is your website communicating what you do clearly? If not, do some work on brand-building, focusing on the types of clients you really want.
Clients who are educated about what you do are empowered; they will have realistic expectations and will be ready to work with you when they walk through the door, saving you the time and energy of closing them. 3. RAISE YOUR RATES When you raise your rates, you’ll free yourself up to take fewer cases without sacrificing profits.
There are few better ways to lower your blood pressure than lowering your caseload.
4. DELEGATE THE BUSY WORK If you’re still spending time doing your own books, answering your own phones, or even making your own posts on social media, you are underutilized and overpaid. You’re also courting a burnout which will cost you more than hiring a receptionist, bookkeeper, or marketing vendor. There’s no shame in delegating to keep your sanity! 5. AUTOMATE WHAT YOU CAN With so much cheap software on the market, there’s no reason not to shift part of your workload (i.e., following up with clients via text) to a competent, trustworthy robot. If you’re ready to take the plunge on steps four and five, head to SpotlightBranding.com/NL today. Our team has years of experience handling web design, social media marketing, video production, and more, and we’ll happily take those tasks off your plate.
CLIENT SUCCESS STORY MCKINNON LEGAL: FAMILY AND PERSONAL INJURY LAW
Attorney Chistina McKinnon is the founder of McKinnon Legal, a family and personal injury law firm in Miramar, Florida. Prior to working with Spotlight Branding, Christina’s referrals were sporadic and her monthly intake was inconsistent. She knew she needed to be more visible, reach a larger audience, and increase her brand awareness.
double and she has hired five staff members to help with the firm’s growth.
“I have so many people commend the firm on Spotlight’s work online, including our website, blogs and newsletters,” said Christina. “Spotlight branding is a necessity and is an integral part of McKinnon Legal’s success!”
Christina began her service with Spotlight Branding by simply doing a blog and an email newsletter. Six months later, she asked us to redesign her website and add our social media service.
WANT MORE REFERRALS AND BETTER CLIENTS? Visit SpotlightBranding.com/NL to schedule a call!
After working with Spotlight Branding for over two years, Christina has seen an increase in referrals, leads, and conversion rate on those new prospects. She has seen her revenue
More Referrals. Better Clients. Higher ROI.
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