Conference proceedings, Zurich 2023

And I’m happy to join the table to look for solutions for that. But they have to understand that they cannot make it unbearable to register and then still operate. Because this will only create the gap we were speaking about, and bring offshore companies onto the market. So it’s really about being realistic, and making it comfortable for affiliates and influencers in that sector to be transparent. Because if you just put a burden on them that is too big, they will not exist, they will not make enough money to operate. And there’s the cycle happening. So that’s the best piece of advice I can give. And let’s work together to find solutions. I would add just one quick, final remark and suggestion. Bearing in mind that no matter if it’s Italy, Portugal, Spain, France, Germany, or wherever, bearing in mind the typical approach of politicians. So I’m not talking regulators now I’m talking one floor up: the politicians, the ministries. Their typical approach is let’s do something that is politically correct. Political Correctness is the key, bearing in mind that we should always take for granted that they will never get it right. Because to get it right. And to deliver sustainable rules and sensible rules, you need to do an extended stakeholder consultation, you need to rely on independent studies that tell you how big the problem actually is, how many real cases of problem gambling we have. And this and that, bearing in mind that they will never do that because it takes time, it takes resources it, so they’re not really interested in doing that. They just want to have something that they can say, we did something for the community. Bearing this in mind the only thing that the industry should be doing is pre-emptive action The industry and industry associations should get together and agree on the rules of engagement, the rules of conduct. I know that some efforts have been made, but that’s absolutely not enough. Particularly I talked to the emerging jurisdictions and those that are not the regulated markets like mine, like Spain, and others. The emerging jurisdictions have a fantastic opportunity to get it right. But they need to work with the industry and the industry needs to work together. If failing that, let’s expect even more extreme situations that the Italian advertising ban. And the extreme, most likely because they will not get it right as you say. I mean, they don’t know what they are doing. They don’t know what is technically feasible. And asking the right questions, whether it’s a pretty obvious questionnaire or anything. I mean, the industry would be open to, to reaching out and speaking to the regulators and to each other to prevent this from happening. AS: That is a very good conclusion for the panel, actually, because I think that we all agree that advertising is necessary, especially for our industry for online gambling business. Regulating advertising is necessary as well. And the big point and the big question, and the big debate is where is the proportionality? Where’s the balance? And how can we all collaborate and reach the objectives and the clever advertising?

24

Made with FlippingBook flipbook maker