the world. I’m constantly flabbergasted that you’re getting partial data, you’re getting corrupt data, you’re getting missing data, skipping pieces of information. The bill acceptors are not reporting right. In the land-based industry, the quality of data flow is low to zero. It’s so bad that we’ve had to burn millions of dollars to create our own protocol to correct it. Because the manufacturers don’t see the value yet in fine granular data which means multi game and multi denominational data. And the other thing, there’s only a couple of companies out there that can do this in real time. So these folks trying to detect either money laundering, or self-harming in real time, how can you do that? If a batch file shows up 15 minutes later. So the land-based industry is in a dire state right now, when it comes to the quality, the speed, the integrity, and the security of the data. RK: I fully agree about anonymous play. Obviously, that will change. I’m from Denmark, we are enforcing a mandatory player card on a national level. Currently, some of the operators have already done that. And that is next to our national ID system (all Danish citizens have had their own electronic ID for more than a decade). So obviously, it is coming and it is coming elsewhere. So obviously, that is a huge step for us in being able to do meaningful detection and analysis of the gambling behavior for RG purpose, which is, of course, also related to marketing as well. JB: I’d go further than that. You don’t even need to impose the card system nowadays, because it’s the only way that casinos can comply with AML laws. We have situations for example, in Malta where the banks will not accept cash deposits from casinos, unless they actually show them the detailed data coming from the players. And then they ask for samples, just like the anti money laundering authorities do once in a while and assess whether the KYC and KYT. KYT is know your transaction and it is becoming more important than KYC. So that’s where the monitoring of transactions is becoming more and more important. How can you do monitoring of transactions unless you’re collecting all the data and processing it in an effective way? IH: So requiring mandatory identification of the player KYC that adds some friction point either at sign on, some information has to be presented. In some cases, government ID. So what is the right balance between adding those points of friction? Disrupting the player experience? Where do you see technology can assist in in that space? EH: So the very first thing is if you have a smartphone, and I understand the audience that I’m in front of, but if you have your smartphone in front of you right now, you’re already KYCd in three places. So if you’re on Facebook, your KYCing your food, your dog, your garden hose, the flowers, whatever, because you’re KYCing behavior, which is much more important than identity. That’s why I mentioned Facebook. You KYC on Uber and a lot of other places. I sit in multiple countries every week; this week it was four countries and I think we get in our own way. A player that wants to cash in a bonus or a promotion or a reward or something like that, they will definitely type in the number and scan the barcode on their driver’s license and lightning speed because they have something free. So once again, where I think our industry has to come together is to understand that KYC is going to be the new health check of our industry. And players are going to want it if it gives them something on the marketing side. So the marketing trade off is the regulatory game. IH: So we’re collecting all this data about the player. Now let’s talk about cybersecurity risks and also GDPR privacy information. How can that information be exchanged between different entities? There have to be MOUs and other agreements between entities API’s. So what are the privacy issues does that add extra layers of friction or slow it down? Or how are they being addressed? RK: Well, the way we address it is that we don’t collect more than the bare minimum of what is needed. We base our detection on all the gambling data, obviously, which is not kind of GDPR bound, and then the age and the gender. And the rest is actually anonymous in our analysis solution. But the key thing for us is to have the some kind of Customer Identification, customer ID, so the operator themselves can identify who it actually is. We are doing the detection, they do the identification And our software is sitting behind the firewalls and the compliance of the operator organization. EH: I just want to make sure that you hear what I see every day. So if you have a smartphone in front of you, your data is sitting on iCloud. If you have an iPhone in front of your data sitting on iCloud and you’re using Safari, and you’ve
60
Made with FlippingBook flipbook maker