Sport’s relationship with gambling: Creating a commercial win-win on sponsorship, IP rights and sports integrity
Moderator: Ali Bartlett, Partner, Bose McKinney & Evans, USA Speakers: Patricia LaLanda, Partner, Loyra Abogados, Spain, Vlastimil Venclík, Founder & CEO, oddin.gg, Czechia, Silvia Paleari, Director of Public Affairs, International Betting Integrity Association, Belgium
Abstract: Sponsorships brings revenues that can substantially benefit sport leagues. At the same time, gaming and betting sponsors are to collaborate with authorities and leagues to reduce the risks of match fixing and maintain the integrity of sports globally. Education at the sports leagues and operators’ level, data sharing, and suspected match- fixing alerts are a few of positive impact of industry and sports collaboration. What has been achieved and what are the challenges ahead? What are the struggles regarding IP rights? And how can all stakeholders achieve win-win results?
AB: We have really exciting topic today something that I think probably applies to most everyone in this room. I’m sure that at one point or another all of us have had either the duty or the opportunity, however you look at it, to sell the benefits of gaming and online gaming and sports betting to someone, whether it be a legislator, policymakers, regulator or another industry. So today, we’re actually going to look at some of the win-wins that come about when we see the combination of the gambling and betting world and the world of sports, traditional sports or eSports, we’re going to talk about both specifically, and we’re talking about sponsorships, IP rights, but also things like integrity and how legalization of sports betting has really been able to drive the world of integrity forward. We’re going to look at the partnerships between sports leagues and operators, and all the positive outcomes, and maybe some of the challenges too, and what we can expect to see in the future. So let’s just dive right in. The first thing I want to do is get a high-level lay of the land. Let’s talk about the benefits that can potentially exist when the worlds of sports and gaming collide. What’s happening right now, let’s start with Vlastimil
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