to make them valuable and put them in the sponsorship. And that’s something that involves both sports leagues and gambling operators. AB: I think you just hit the nail on the head, Patricia. One of the main things when it comes to talking about eSports, we’re talking about IP rights and sponsorships and integrity, monitoring and reporting. We don’t need to see over regulation or bans on sports betting which do not resolve the issues that come about in relation to sports betting. Silvia can take us down that path., SP: Patricia’s point is interesting about sponsorship and the added value that creates the relationship between sports and sports betting through sponsorship. People think that sponsorship is just a logo on a shirt or on the side of the pitch, but there is much more to it than that. And when it comes to integrity, we have seen our members having sponsorship deals where they included the integrity aspect in the deal meaning education programs with athletes and preventative measures when it comes to fraud and match fixing in sports. So, there is added value to sponsorship that goes beyond just the logo or a ban. It’s not doing any good to the sports betting industry or the leagues. We’ve seen the league’s being very vocal against the ban and precisely because they were missing out on a revenue stream, but also they were missing out on all the added value that was attached to that. When it comes to the relationship between sports and sports betting, when it comes to integrity, there’s close collaboration between these two entities and I always say that there is a symbiotic relationship between sports and sports betting. In the case of integrity, when it comes to regulated betting operators, they have exactly the same goal and the same interest as sports governing bodies: to avoid matches that are fixed or corrupted, and have the same goal in ensuring that they are free from this kind of fraud. The regulated operators have established a relationship with sports that could be summarized in two macro categories: prevention and alerting. When it comes to alerting, the operators decided to come together and create an association, which is the International Betting Integrity Association. It’s a not-for-profit association composed of more than 50 regulated operators around the world that translates into around 120 brands. They came together almost 20 years ago with the aim of ensuring integrity both in the offer that we’re marketing, but also to ensure that sports is free from fraud. So there is a common interest there and they have developed a platform where they share suspicious betting activities. And also they noticed that if an operator sees something suspicious happening on their betting markets, it’s one instance. But if multiple operators are seeing the same pattern, the same issue arising, then it’s an established pattern. And this is one of the aims of the platform, to exchange information. So our members raise an alert within our platform, detailing what they’ve seen, and why they consider that suspicious. And then this information is shared between all our members, and our members have to check and assess their markets and report back as to whether they’re seeing something similar or not. And then we analyze all this information. And if we have enough evidence, that this is actually something suspicious, we report that to the sports governing bodies. So we have a close relationship with the major sports governing bodies like FIFA, with IOC, etc. so that’s the alerting part of the collaboration. But we mentioned also prevention, which is really about education, and that too can be included in sponsorship agreements, but can also be part of a broader relationship that sports operators can establish with sports governing bodies, because it’s in their own interest. Education is actually at the very core of avoiding fraud and match fixing in sports. AB: So let’s talk about some of the successes that we’ve seen in the industry, and then challenges and what we’d like to see in the future. I’m going to go back to you, Silvia, because I think people might view this as a challenge, but I’m going to view it as a success. Just recently we’ve seen some high-profile incidents involving sports, betting in college sports and other sports settings. Whenever these things pop up, I think the immediate gut reaction is for people to say that if sports betting weren’t legalized, and all these brands weren’t everywhere and people weren’t betting, then this wouldn’t be happening. Now, I don’t think that’s the case. What I think is the success here is that we’re identifying these issues as they pop up, and then we’re able to address them. So can you talk a little bit more about that, and how,
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