Partnering to Grow your Business Brightway | Jan 26, 2024
Agenda
Ethos Overview
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Product Options
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Agent Portal Overview & Principal Features
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How to effectively cross sell
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Live Demo of Agent Portal
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Q&A
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Ethos Overview How Ethos works
© 2022 Ethos Life | Confidential
Ethos technology: itʼs never been easier for P&C agencies to sell life insurance
INSTANT ISSUE POLICIES
10-MINUTE APPLICATION
NO MEDICAL EXAMS
Admin Platform
Application Engine Underwriting Engine
Digital Acquisition
Checkout
Carrier 1A2B3C
Carrier 1A2B3C
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Product Options What products are available to you and your clients?
Ethos has the broadest range of coverage available, allowing us to protect more families in their times of need.
Final Expense
95% of U.S. households
Ethos Life Insurance
Risk Class
Good
Moderate
Elevated
IUL
A PRODUCT FOR EVERYONE
% OF APPLICANTS
35%
33%
20%
12%
N/A
ISSUE AGES
20 - 65
20 - 65
18 - 84
18-85
20-65
SENIORS
LOW CREDIT
DEATH BENEFIT
Up to $2M Up to $1M Up to $300k
Up to $100k
Up to $1M
AVERAGE COVERAGE
$520k
$200k
$80k
$15k
$230k
PRIME
HEALTH RISK
10, 15, 20, 30
TERM (YEARS)
10, 15, 20, 30 10, 15, 20, 30 Whole life
N/A
CARRIER(S)
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Our full estate planning suite provides your customers with the security and confidence they need and deserve at no additional cost Professional and legally sound estate planning documents that can be easily created without an attorney.
Legal will
Medical consent
Power of attorney
Healthcare directive
Living trust
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Agent Portal Overview & Principal Features How to login to portal, start an app, share your link, & find agent resources
Agent Portal Login
To login, go to: agents.ethoslife.com
Youʼll be prompted to receive a 6-digit security code via email or text message for a secure login. Text message usually works best!
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Agent Portal Onboarding
The first time agents log in, theyʼll experience a <10 minute onboarding flow with a mix of videos and resources to help them sell faster! Follow the prompts to complete onboarding & discover Ethos Click the Ethos logo (bottom right) if you run into any issues or have questions
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How to Sell: Share Your Website Link
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Next Steps
Youʼll be up and running same day!
Log in to your Ethos agent portal:
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◆ agents.ethoslife.com
Questions? ●
Enter phone # or email to authenticate Ethos portal account
Agent Support ○
Familiarize yourself with resources on the portal
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enterprise-agent@getethos.com
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+1 877-913-8467
Run a quote & start an application
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Client Support ○
enterprise-support@getethos.com
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+1 877-763-8467
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How to Effectively Cross Sell in less than 30 seconds using Ethos
Why: Leverage life insurance to achieve your 2024 goals
Benefits of cross-selling life insurance
Add a new revenue stream to your business
Increase your P&C book of business retention
When a customer is buying a home and shopping for homeowners insurance, it’s a natural time to bring up life insurance. The 30 second life insurance conversation
Life insurance can be a personal topic, but it doesn’t have to be hard, and it can help position you as a trusted partner. While clients are insuring against risks to their property, wouldn’t they want to insure against risks to their family?
Your clients are usually required to buy home and auto protection.
Life insurance can feel like a luxury.
So it’s important your clients understand their vulnerability.
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But what do I say?
Starting Monday, end all your calls with the 30 second life insurance script
“Another consideration is if you have enough life insurance to cover your mortgage should something happen unexpectedly.
Thanks again for choosing to insure your new home with me!
With your permission, I’d like to send you a link for a no-obligation quote with Ethos.
Many of my clients also look at getting a life insurance policy to help with mortgage protection should things not go as planned.
The online application only takes a few minutes of your time to complete, and there are no medical exams required —just a few health-related questions. That way you’ll know what your options are. Does that sound good?”
Based on our initial conversation, I’m going to send you a link for a life insurance quote from Ethos.
The online application only takes a few minutes of your time to complete, and there are no medical exams required —just a few health-related questions. That way you’ll know what your options are. Does that sound good?”
One last step: set-up automated emails (if possible using a CRM)
Subject Line: Brightway: Life Insurance
[Customer Name]
As we discussed, it’s important to me that we not only cover your home and assets, but that we keep them secure for years to come. Life insurance is valuable product that will help keep your loved ones safe in their home.
If anything were to happen to you, life insurance can cover:
● ● ● ●
Your mortgage
Your debts
Your child’s college tuition Your family’s lost income
Brightway partners with Ethos Life to make the purchase of life insurance simple.
Their application is fully online, requires no medical tests, and you can have a policy active in a matter of minutes
Have a great day!
[Agent Name]
Congratulations! You are now setup to protect more families and generate
more income for your agencies with no additional effort required
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Q&A
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