A few months ago, I sat down with one of our Elite Entrepreneurs to every team member at Gravy. This included a non-negotiable Meeting Rhythm, leadership lessons, Slack messages, and a Vision calendar, to name a few. Casey was committed to being in front of his team and constantly beating the drum of Vision. It is this consistency that makes the Vision believable and easy to rally around, and it drives Gravy’s team to deliver impressive results. VISIO As a Discipline alumni to record a pod- cast episode discussing the changes that had to take place in order to By Brett Gilliland, CEO of Elite Entrepreneurs
continue on the path beyond $1 million in growth. Casey Graham is the CEO and co-founder of Gravy, a payment recovery solutions company with a big mission: They aim to recover $1 billion in revenue for the recurring-revenue businesses they serve by the end of 2023. Having built and sold one successful company already, Casey knew it would take a massive shift in the way the business is run — and in himself as a leader — to achieve the big mission ahead of them. He was aware that he could easily fall into the trap of swimming hard in several different directions, and without key strategies in place, his team would likely do the same. “For us, as we moved past $1 million — and reached $3 million in a nine-month span — we started building our Vision,” Casey says. “I used to think Vision was an epiphany, a statement, a talk, the sermon … but what I learned was that Vi- sion is a discipline. It is not ‘set it and forget it.’ It is a constant activity I had to prioritize and put on my calendar.” A leader of any growing company has three re- sponsibilities: Set the Vision, Build the Team, and Deliver Results. (See the Elite Leadership Model graphic to the right.) Casey and his team created channels to consistently drip the company’s Vision
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