As part of this shift, Gravy leadership focused strictly on hiring to the Vision that became the foundation of their company. As new team members were welcomed aboard, many had expressed that their previous employers only cared about numbers and not about the people. Casey knew that was not the culture he wanted to take root at Gravy. ON Casey Graham
Company leadership can show care in many ways — this is just how Casey and his team at Gravy decided to do it. The payoff has been tremendous and has helped solidify the talent within the compa- ny as they work toward their big Mission. The ways you show care within your company will likely look different, but one thing remains the same: People always know when it is real or contrived. Your happy team members will lead to happy customers, and that leads to happy shareholders. When you set the Vision and build the team around that Vision, your company will deliver results. It is the care at the center that ties it all together to do this powerfully. Want to learn how to
The recognition that people are the game-chang- ers for a company and its customers is what helped Gravy sail past the $1 million mark. Valuing employ- ees as much as revenue goals found its way into the core culture. As you can see in the Elite Leadership Model, the concept of caring for your people is right at the heart of being an effective leader. “I know it sounds soft, and that’s the hard part about this. It doesn’t have a step one or a step two. It is like an aura; as people dig in, they realize it’s something they don’t have in their lives. I never would have thought of caring about your people as a strategic advantage, but it is,” Casey shared. Casey has built radical transparency into Gra- vy’s culture, and it has only served to build mutual trust and appreciation among leadership and team members. They have created a master’s degree type of training for their team because they want their team to grow — no matter where this growth carries them. The leadership at Gravy purposefully sought ways to demonstrate mutual trust and respect with every team member to ensure they never felt as if they were a cog in a machine. It isn’t by happenstance that Gravy has built a rep- utation as a genuine and thriving workplace, where team members rave about being valued despite their rapid growth. While many companies face the chal- lenge of losing an intentional culture as they scale, Gravy has defined “culture at scale” as one of their three growth strategies, where a meaningful 7% of their annual budget is dedicated to this effort.
grow your business be- yond $1 million without losing the heart and soul of your culture? Connect with us at GrowWithElite. com to learn more about
our methodology and how it can help you.
Brett Gilliland is the CEO of Elite Entrepreneurs, a company that spun off from Keap in 2018, specializing in giving $1M-plus business owners the knowledge, processes, and tools to grow to $10M and beyond. Brett spent 10 years helping Infusionsoft grow from seven figures in revenue to over $100M.
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