RED 7 Invest more in mar-
10 Take the con- tent you're al- ready creating and reuse and recycle it. One of the biggest mistakes made in content from a social media standpoint is that people don’t reuse enough of their best content. It’s not always about new, new, new. 11 Don’t dismiss some- thing simply because it didn’t work. Just because you thought something was a bad idea, or things couldn’t be done a certain way, doesn’t mean that is still true.
12 Work smarter — not hard- er! There are always ways your business can improve. However, that doesn’t mean you have to work 24/7. Instead, examine the ways you can create real, effective change within your company’s processes to reach your goals. (Hint: This list can help.) Ultimately, no one knows what is going to happen today, to- morrow, next month, or next year. It’s better to be prepared for the worst, and if things go well, you’ll be so far ahead of your competition that they won’t even be able to see you. If things go bad, you’ll be the last entrepreneur standing.
keting and lead gen- eration, not less. You should be adding new and profitable cam- paigns once you’ve crushed all the points on this list. 8 Hire remote talent. You can get great em- ployees all over the country for a one-off project or even full time super cheap. 9 that grow both com- panies. Find ways to promote each other and help each other sell more. Set up deals with part- ners to create mutually beneficial relationships
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