Keep Customer for Life With 6 Simple Retention Tips
Did you know that retaining an existing customer is nearly seven times less expensive than gain- ing a new one? Although opening the gate for new faces is always exciting, don’t forget about your current customers or else you’ll lose them. Retention strategies deserve their place in any effec- tive, long-term marketing cam- paign. Here are six tactics for keeping your customers engaged and satisfied, all while not break- ing the bank! No. 1: Stay in touch and encourage interaction! One of the most important things you can do is alert your customers to all your promotions, rewards, programs, product up-
dates, and other content you think they’ll enjoy. However, simply texting “Hi” isn’t enough to orga- nize your next coffee hangout with new or old friends. Share valu- able information and past client success stories. As your company develops a larger following, con- sistent communication efforts will make a big difference in support- ing your growth. Don’t expect ev- ery email blast to earn immediate sales, but know it will build a little more rapport and top-of-mind recognition with your customers. No. 2: Make the most of social media. It’s rare that people find all their needs by walking or driving around the community. That’s
why social media marketing is all about developing a “local storefront” in your customer’s “neighborhood,” aka their social media newsfeed. The average U.S. consumer uses social me- dia for two hours and 19 min- utes a day — are you making the most of that opportunity? Social media marketing can help you offer great customer service as well as monitor cus- tomer opinions, interests, and motivations in the market. No. 3: Don’t be afraid to get personal. Research shows that 70% of the buying experience is based upon how the customer feels they’re being treated. You’ve
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