From One Entrepreneur to Another
grows. Of course, we will continue improving to better serve you be- cause it’s all part of our “Why” and “What” ... and it’s just plain fun to get better and better. I hope you are enjoying the product and service innovations we’re bring- ing to you. If you haven’t seen all the enhancements to Campaign Builder, take a closer look. If you aren’t using automations, text marketing, pay- ments, or the e-commerce features we’ve introduced, you’re missing out. If you’re using our Pro edition and you aren’t using Checkout Forms to increase your sales, I hope you’ll start. If you aren’t joining Automation Hours or Keap Academy Workshops, you’re in for a treat. Truthfully, we’ve intro- duced so many things this year that you need to attend IKON to soak it all in and ensure you’re taking advantage of all the awesome features and ben- efits available to you through Keap. In the meantime, you can learn about some of the exciting things we’re bringing you by reading this and every edition of The Keap Insider. And if you’re a Pro or Max/Max Classic cus- tomer, you should definitely connect with your Customer Success Manager (CSM) to make sure you’re getting the most out of Keap. Your CSM is here to serve you and help your business grow. And, by the way, our CSMs are amazing! They’re getting rave reviews by those of you who are taking advan- tage of what our CSMs offer. One last note: If you’re like most entrepreneurs, your own company’s identity might be a little murky. I encourage you to get clear on your “Why” and “What” so you can serve your customers just a little better and enjoy the business growth that al- ways follows great customer service. Keep going, keep serving, keep growing. –Clate
The Why, What, and So What of Keap Late last year when we clarified our brand to the world — that Keap is sales and marketing automation (SMA) for entre- preneurs and their teams — some people did not understand why we needed to clarify things. Now, several months later, I want to remind you why we do what we do, what we are up to, and why it matters to you. Why We Do What We Do At Keap, “We liberate and empower entrepreneurs to strengthen families, communities, and economies.” That’s our purpose. We know entrepreneurs and their teams are working hard to achieve their dreams, and sometimes, it’s really hard. The truth is that the vast majority of small businesses have let go of their dreams. That’s not who we serve. We serve YOU — the small-business entrepreneurs and their teams looking for a better way to grow your business. You have dreams. You want to make an impact. You want a great business and a great life. You want to find your freedom. And when entrepreneurs like you are successful, the impact you have on your families, communities, and economies is inspiring. Now, here’s the real secret of why we do what we do: We know that sales and marketing automa- tion is the great game-changer for small businesses. And we are passionate about empowering entrepreneurs and their dreams. That’s why we do what we do. What We Do We help entrepreneurs and their teams automate their sales and marketing with our product, services, and the Keap Family of employees, partners, and customers. We’re on a mission “to simplify growth for a million entrepreneurs worldwide by 2030.” Our product line of Lite, Pro, Max, and Max Classic helps entrepreneurs and their teams grow sales and save time. The CRM, marketing, and sales features come together in one platform to help entrepreneurs grow their businesses. Automation is the “special sauce” of what we do; more specifically, automated follow-up is at the very heart of what we do. When small businesses follow up better, they grow. We love seeing our customers add contacts, leads, clients, and repeat clients to their business as they use our products and services to grow. Why It Matters to You When we got clear on all of this stuff last year — after the company had an identity crisis for a few years — we began serving our customers much better. Product quality improved. Regular monthly software releases became impactful. New service offerings were introduced. Not surprisingly, churn improved, and the company started building momentum. It’s so fun to see exciting product innovations and features being received well by our customers! It stands to reason — when a company gets clear on its target customer and understands its “Why” and “What,” customers benefit and the company
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