ALightning-Fast Way to Make a Slew of Sales Fill Your Calendar With A-List Prospects and Create a Sales Stampede
The Magic of Online Events (NOT Webinars)
I created this strategy when I worked for GKIC, the company founded by Dan Kennedy. We sold millions of dollars of products, and since then, my private clients have produced jaw-dropping sales, including the great Michael Rozbruch, who raked in $420,000 in a day. So, what is an online event? With a webinar, there is usually one presenter, typically shown in a small square on the screen or not at all. The presenter talks through the slides and makes an offer at the end. With an online event, slides are secondary to the presenters (or nonexistent), meaning the presenters are front and center. Did you catch that I wrote “presenters,” as in more than one? I modeled my online event system after infomer- cials . The most common infomercial setup is an in- terviewer asking questions to an expert in a talk show format. The interview format has many benefits: a It makes the online event seem more signifi- cant than a regular webinar. a It is easier on the expert. They don’t have to carry the whole show themselves and can an- swer questions they know the answers to. a It is better positioning for the expert because they don’t come across as a salesperson but rather a credible authority and celebrity . a It is more engaging for the viewers. If done correctly, the interview format is entertaining, fun, and dramatic. People will watch longer, leading to a higher closing percentage. a The interviewer can watch the audience’s response and change course when necessary,
B ill and his partners had a prob- lem. They had a seminar com- ing up with very few attendees signed up. Additionally, the event was expensive. STOP. Before you think, “I don’t do seminars, so this doesn’t apply to me,” the system I’m going to teach you works regardless of what you’re selling. Okay, back to our regularly scheduled programming. Since the seminar was around the corner, doing a complicated direct mail campaign wasn’t feasible. Bill asked me how to put “butts in seats.” I told him he should do a live online event. Note: This is not the same as a webinar. I’ll explain in a minute. We had one week to pull this together. We need- ed promotion emails, an actual script for the online event, a registration page, joint venture partners, and, of course, the event itself. Our goal wasn’t to sell seats to the seminar, but rather to set up phone consultations that would lead to selling the seminar. At the end of this article, I’ll share the results with you, but first ...
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