If they see that your firm has fewer reviews than your competitors — or, even worse, NO reviews — you’re fighting an uphill battle from the start. (Did you know that, for some types of reviews, Google will show your star rating in its search results before prospects click through to a website?) On the other hand, when you’re the firm that has the most reviews, the opposite is true: you are, effectively, king of the hill. Most solo attorneys with an ounce of business sense get this already. They’re doing their utmost to pull in positive reviews from as many clients as possible. If you don’t want to be left behind, you need to be doing the same. You need to make getting new reviews a strategic priority. In today’s podcast, Richard Jacobs shares a handful of tips and a specific, two-step strategy for getting more reviews — one very few attorneys know about. You can listen to it here: speakeasy.marketing/reviews AN EASIER WAY TO GET MORE REVIEWS? ...continued from page 4
THE BOOMING SUBSCRIPTION-SERVICE BUSINESS Recurring Subscription Satisfaction for Businesses and Consumers
In today’s economy, the demand for accessible and customized goods and services is steadily increasing, and companies are responding by bringing their business to the comfort of your home. With recurring payments, deliveries, and an ever-changing selection of products, pioneers like Amazon Prime, Netflix, and Dollar Shave Club are redefining what a modern transaction looks like. From movies and pop culture memorabilia to contacts and glasses, there is a reasonably priced subscription service destined to cut out the middleman for most industries today, and the numbers show that the companies developing this market have no intention of slowing down. The subscription-service industry is booming all over the globe. According to a long-term survey conducted by McKinley and Company, the e-commerce market has grown by more than 100 percent per year in each of the past five years, grossing $2.6 billion in 2016 alone. We’re all familiar with Netflix and Hulu, but subscription-box services, like Blue Apron and Birchbox, have been growing in popularity in recent years. These companies provide subscribers with a new box of products — from groceries and cosmetics to potted plants — on a monthly, bi-monthly, or weekly basis. The impact is widespread, with 15 percent of online shoppers saying they’ve subscribed to an e-commerce service over the past year. The numbers are even higher for entertainment services; 46 percent of the survey’s respondents subscribed to a streaming platform like Netflix. The priority for most customers is the ability to customize. Over half of all subscription services are built based on the pillars of curation and customization. And while some consumers buy subscriptions just for convenience, the majority sign up to be able to customize their products to their needs and preferences. Whether you want graphic tees, hair-loss products, or healthy meals, there’s a subscription service for you.
REAL SECRETS OF ATTORNEY MARKETING LAW SCHOOL DARES NOT TEACH
3rd Edition
• Five new chapters, live chat, the 2019 marketing changes for personal injury attorneys, and more • Completely revised and updated for 2019 • Complimentary copy mailed or emailed upon request
Available on Amazon Kindle or by emailing rj@speakeasymarketinginc.com.
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