AUDIENCE
• Reading level • Language • Beliefs and attitudes • Age and sex
PURPOSE
• Clarify goals • Exemplify • Capture interest (cartoons/graph) • Hold interest • Organization & flow • Help presenter (jog memory) • Act as an analogy/relationship • Motivate
TIPS
• Appropriate visuals • Make sure they fulfil purpose • Keep them simple • Do not show what not to do • Label the visuals
• Position appropriately • Leave out the jargon
• Highlight or indicate key info • Make sure audience can relate • Easily transportable • Keep within time boundaries
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