ACCURATE REPRESENTATION IN ADVERTISING (IFREMT standards based on RHPA/MTA Part ll, S. 6)
Advertising must not contain: • Anything which is false or misleading • Anything which cannot be verified • Any endorsement other than that by an organization that is known to have expertise relevant to the subject matter being endorsed • Any testimonials by a client, former client, family member or friend (basically no testimonials) • Sexual innuendos • Wording which implies that all persons working within the clinic/business are R.E.M.T.'S (if they are not)
Advertising MUST: • Be comprehensible to the persons to whom it is directed • Identify the registrant who has responsibility for the practice advertised • CONTAIN THE R.E.M.T.'S NAME AND TITLE
Optional: Name of business, address/location/phone number of practice, services provided, specialty, on site or home visit available, accessibility (by appointment only), referrals accepted, hours of business.
EXERCISE 1: ACTIVITY
Look up some business cards of EMTs and REMTs.
1. What do you think? Do they follow the standards?
2. Do you like/dislike them? Why? How would you change them?
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