ADVERTISING STANDARDS (IN ACCORDANCE WITH THE IFREMT)
Equine Massage Therapy is not a legally regulated practice, but rather, subject to the rules of a voluntary association and the International Federation of Registered Equine Massage Therapists (IFREMT). As an R.E.M.T. is a practising professional upholding both the Federation’s Code of Ethics and Standards of Practice, he/she must abide by certain standards in their advertising practice as well. There are legal restrictions imposed by Ontario legislation, Section 11 of the Veterinarians Act, 1990.
Therefore, a Registered Equine Massage Therapist must:
NOT state anything in their advertising that might be perceived as practicing Veterinary Medicine. If anything is perceived as such, they will be given a cease and desist order from the CVO (College of Veterinarians of Ontario), and their advertisements will be refused by publications.
It is imperative that all R.E.M.T.s emphasize in their advertisements that they work in conjunction with an attending veterinarian.
It must NOT appear that the R.E.M.T. is practicing veterinary medicine without a license. Any statement or published material which implies that an R.E.M.T. will diagnose, heal, rehabilitate or treat physical abnormalities or injuries will be interpreted by the CVO as a pretension to the practice of veterinary medicine.
The IFREMT currently offers to its members the ability to submit their advertisement to legal counsel for perusal, to ensure the content/wording is legally acceptable.
For the guidance and protection of consumers, R.E.M.T.s are encouraged to refer to the IFREMT and use the crest/logo in all advertising and promotional materials.
MISCONDUCT (IFREMT practices based on RHPA/MTA Part VIII S. 26, S.S 30-40)
1. Submitting a charge or account for services that the REMT knows is false/misleading.
2. Charging/accepting a fee or amount that is excessive or unreasonable in relation to
services provided or to have been provided or ARE to be performed.
3. Failing to inform fees for service (as well inform client of office policies regarding
payment).
4. Charging a fee in excess to the informed fees without prior consent of the client.
5. Charging a fee less than the informed fees without noting the reduction and reason in
the client's financial record.
6. Failing to advise in advance of services rendered, fees proposed for services rendered.
33
Made with FlippingBook Publishing Software