StarbucksTrendOutlook

Starbucks Trend Outlook

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STARBUCKS TREND OUTLOOK

Brandables CUSTOM, BRANDED CONTENT

The Ahalogy Difference

Ahalogy is a Quotient brand and a market leader in trend-driven influencer content and social media marketing. The platform delivers proven ROI through category trend data, premium influencer content, and verifiable audience targeting. Depending on a brand’s objectives, Ahalogy campaigns now have access to Quotient first-, second-, and third- party data to target shoppers, along with a number of advanced measurement solutions.

Using our Quality Traffic Test and Brand Match Score, we hand-select influencers from our network of 10,000+ partners that we recommend to your brand, allowing you to weigh in on the selection briefing and final creative output.

A

Ahalogy Muse DATA-DRIVEN IDEAS

REACH YOUR AUDIENCE

Verifiable Targeting

We don’t rely on questionable claims of impres- sions and reach. We guarantee 100% of campaign impressions using paid media, ensuring your content reaches the right buyer. Third-party tracking verifies landing page and engagement metrics.

We start with inspiration from Muse, our proprietary source of influencer content data and trends, to guide the creative production, while uncovering audience insights to target shoppers along their path to purchase.

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PLANNING AHEAD

Starbucks Trend Outlook From coffee beans and grounds to K-Cup® Pods, there are plenty of ways to enjoy a fresh cup of Starbucks coffee at home. And with the help of Ahalogy Muse data, we can add a trend-driven twist to this iconic coffee brand! Capitalizing on evergreen thought-starters that can be used year-round, we’ve gathered some of our favorite Muse trends to inspire engaging content ideas that are specific to the Star- bucks brand. Follow this planning guide—complete with category data to drive con- tent creation, examples of high-quality branded influencer content, and thought-starters to inspire future campaign planning.

Table of Contents

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THE AHALOGY DI FFERENCE

INTRODUCT ION

TRENDING TOP ICS

BRANDABLES EXAMPLES

ABOUT AHALOGY

STARBUCKS TREND OUTLOOK Trending Topics

While seasonal flavor add-ins are always a great way to refresh consumers’ daily coffee routines, we’re digging deeper into Ahalogy Muse to discover inspired content ideas to complement the various products that Starbucks has to offer. Spanning across Food & Drink, Lifestyle & Entertaining, Health & Wellness, and more, consumers are sure to engage with these data-driven category trends. Follow along below to discover our top picks for evergreen thought-starters that have been hand-selected to fit the Starbucks brand.

10 | Game Day with Frito Lay

Homemade Dairy-Free Creamer BEVERAGE TREND With consumers becoming more and more health con- scious year-over-year, Homemade Dairy-Free Creamer is a great way to capture the attention of fitness-focused coffee lovers who are searching for healthier ways to enjoy their daily cup of Starbucks coffee. This trend is easy to customize with seasonal flavor add-ins, classic drink inspiration, or popular dairy-free milk alternatives.

TOP RELATED KEYWORDS:

Homemade

Vegan Sugar

Healthy

Keto

Low Carb

Coffee

While “Dairy-Free Creamer” trends well throughout the year, it is most popular during the fall—peaking on September 22. MAY JUN AUG NOV MAR

Vanilla

Recipes

Coconut

Options

Eating Clean

Cinnamon

Pumpkin Spice

DIY Skinny Latte

Coconut Milk Coffee Creamer

Seasonal Vegan Lattes

12 | Starbucks Trend Outlook

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Coffee Break Bites FOOD TREND

Inspiring shoppers to think beyond their usual morning latte, Coffee Break Bites are one emerging trend that we can’t get enough of. Full of delicious recipe inspira- tion that pairs perfectly with a fresh cup of Starbucks coffee, popular Coffee Break Bite ideas include cookie and coffee pairings, on-the-go breakfast ideas, and easy brunch recipes.

TOP RELATED KEYWORDS:

Pumpkin

Muffins

Brunch

Cookies

Scones

Snack

Trending well throughout the year, “Coffee and Food Pairings” spikes in Q1—reaching an early peak on January 24. MAY JUN AUG NOV MAR

Recipes

Savory

Healthy

Sweet

Donuts

Light Treats

Easy to Make

Cookie & Coffee Pairings

Quick Breakfast On-The-Go

Easy Brunch Recipes

14 | Starbucks Trend Outlook

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Coffee Bar HOUSEHOLD TREND

A classic Household trend, Coffee Bars are one popular idea that isn’t going away anytime soon. In addition to decking out their DIY Coffee Bars with fun home decor accents, consumers also love looking for inspiration on what to stock it with. That’s where Starbucks coffee comes in. In addition to fun coffee mix-ins like creamer, cinnamon, flavored syrups, or Starbucks Cookie Straws, encourage shoppers to include different Starbucks coffee roasts for every occasion.

TOP RELATED KEYWORDS:

Ideas

Farmhouse

DIY

Kitchen

Home

Decor

“Coffee Station” spikes at multiple points throughout the year, most noticably in Q1 with peaks on January 20, February 21, and March 10. MAY JUN AUG NOV MAR

Beverage

Hack

Mason Jars

Microwave

Hot Cocoa

Organize

Morning

DIY Coffee Bar

Seasonal Coffee Bar Décor

Coffee Bar Essentials

16 | Starbucks Trend Outlook

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Coffee Cocktails ENTERTAINING TREND

No longer just for morning sipping, Coffee Cocktails are becoming a popular way for audiences to celebrate their love of all things caffeinated. Ideal for spring brunch, holiday get-togethers, seasonal occasions, and everything in between, consumers are customizing their Coffee Cocktails with a variety of flavor add-ins (alcoholic and otherwise). And unsurprisingly, Starbucks coffee makes the perfect base!

TOP RELATED KEYWORDS:

Energy

Irish Cream

White Russian

Mocha

Iced

Drink

“Coffee Cocktails” has grown rapidly since 2018, climbing throughout Q1 2019 to peak on March 11. MAY JUN AUG NOV

MAR

Hot

Whiskey

Syrup

Make

Liqueur

Dessert

Vodka

Coffee-Infused White Russian

Craft Coffee Cocktail

Seasonal Brunch Cocktail

18 | Starbucks Trend Outlook

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Coffee Preparation L I FESTYLE TREND

With coffee lovers rapidly becoming coffee connoisseurs, Coffee Preparation is a growing Lifestyle trend that’s an ideal fit for the Starbucks brand. Ranging from classic coffee drinks (homemade cappuccino, anyone?) to new styles of brewing, this topic includes popular content ideas like DIY cold brew, French press, and coffee ice cubes.

TOP RELATED KEYWORDS:

Mill (Grinding)

Skin

Roasting

Milk

Kitchen

DIY

We see “Coffee Preparation” trend well throughout the year, particularly in Q1 and Q3 with spikes on September 7 and February 5. MAY JUN AUG NOV MAR

Brewing

Teaspoon

Heat

Powder

French Press

Iced Coffee

Water

DIY Cold Brew

French Press

Coffee Ice Cubes

20 | Starbucks Trend Outlook

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Skincare Routine BEAUTY TREND

Food & Drink influencers aren’t the only ones celebrat- ing their love of coffee. Beauty bloggers are embracing the Starbucks brand, too! Coffee is a popular additive in many Skin Routine ideas like a homemade coffee body scrub, a 3-ingredient face mask, or a DIY under-eye cream. Influencers can easily pair this Skin Routine trend with a simple coffee recipe to get multiple uses out of their favorite Starbucks roast.

TOP RELATED KEYWORDS:

Beauty

DIY

Facial

Daily Habits

Glowing Skin

Natural

“Skincare Routine” is growing in popularity, climbing from 2018 into 2019 with a spike on January 26. MAY JUN AUG NOV

MAR

Body

Dry

Eco Friendly

Mask

Hacks

Affordable

Exfoliating

Coffee Body Scrub

3-Ingredient Face Mask

DIY Under Eye Cream

22 | Starbucks Trend Outlook

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Summer Coffee Drinks SEASONAL TREND: Starbucks coffee is a year-round drink, but that doesn’t mean that consumers aren’t searching for new ways to mix up their caffeinated beverage of choice. Iced coffee isn’t the only way to cool down when the weather warms up. Summer Coffee Drinks are a growing trend that includes content ideas like coffee lemonade, coffee and tonic water refreshers, and coffee floats (everything is better with ice cream, right?).

TOP RELATED KEYWORDS:

Ice Cream

Cold Brew

Ice

Refreshing

Blueberry

Frozen

“Summer Coffee” is naturally most popular during the warmer weather months, climbing from early May to peak on July 5. MAY JUN AUG NOV MAR

Condensed Milk

Fresh

Lemon

Mint

Brunch

Raspberry

Popsicles

Coffee Lemonade

Coffee Tonic Refresher

Coffee Floats

24 | Starbucks Trend Outlook

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STARBUCKS TREND OUTLOOK Brandables Examples

Morning routines, afternoon pick-me-ups, after-dinner treats—it’s always the perfect time of day for a cup of coffee. Covering an array of occasions, flavor pairings, drink recipes, and more, our influencers partnered with a variety of Starbucks products across retailers to make Starbucks the drink of choice for coffee lovers everywhere. The following include some of our favorite Brandables that were published throughout the year. Each one was created by hand-selected Ahalogy Partners—a network made up of 10,000+ talented influencers, photographers, and top-notch content creators.

26 | Game Day with Frito Lay

Starbucks & Kroger COCONUT CINNAMON HOL IDAY COFFEE

In Collaboration with: By Gabriella

When it comes to delicious tongue twisters, this Coconut Cinnamon Holiday Coffee from By Gabriella is one of our favorites. Created as part of the Q4 2018 holiday campaign at Kroger, this sweet coffee treat capitalized on top Food & Drink trends to create an easy recipe that’s perfect for entertaining guests. Highlighting the festive flavors of the Starbucks® Holiday Blend and the Starbucks® Holiday Cookie Straws, this Brandables example was an instant hit with consumers.

TREND-INSP I RED CONTENT

Coconut

Fr e nch Pre s s

Ho l i day Cook i e s

28 | Starbucks Trend Outlook

Starbucks & WalMart SHARE HOL IDAY FAVOR I TES TOUR

In Collaboration with: Lou What Wear

Besides the presents, parties, and holiday cookies, the release of seasonal Starbucks drinks is one of our favor- ite ways to celebrate the holiday season. And Lou What Wear did just that with her post on Giving Back with the Starbucks Share Holiday Favorites tour. Peppermint Mocha firmly in hand, Lou What Wear inspired audiences to head to Walmart during Q4 2018 to tackle their holi- day shopping lists while treating themselves to a festive Starbucks drink.

TREND-INSP I RED CONTENT

La t t e

Ho l i day De cor

Pe ppe rmi nt

30 | Starbucks Trend Outlook

Starbucks & Walmart STARBUCKS COFFEE OF THE MONTH

In Collaboration with: The Lavender Ladies

With the hustle and bustle of the holiday season over, Q1 represents a slower time of year for many brands. That’s why The Lavender Ladies teamed up with the Starbucks Walmart team to drive awareness of Starbucks Vanilla Fla- vored Coffee. Kim’s imagery was featured on the walmart. com product page and leveraged to create a more holistic approach between social and ecommerce. Inspired by cat- egory trend data from Muse, she encouraged consumers to start the new year off right with a cup of Starbucks coffee.

TREND-INSP I RED CONTENT

Van i l l a

Morn i ng Rout i ne

Ins t ant Co f f e e

32 | Starbucks Trend Outlook

Starbucks & Giant Eagle T I PS FOR STYL ING A SPR ING COFFEE BAR

In Collaboration with: Inspired by Charm

With spring in the air, shoppers are ready to shake off their winter blues and mix up their everyday routines. Luckily, Inspired by Charm does just that with his Tips for Styling a Spring Coffee Bar. Created in collaboration with Starbucks Blonde Sunrise Blend and Giant Eagle for their Q1 2019 campaign, this Brandable comes complete with tasty coffee mix-ins, pops of springtime color, and plenty of home decor inspiration.

TREND-INSP I RED CONTENT

Co f f e e Bar

Spr i ng De cor

Co f f e e Pa i r i ng s

34 | Starbucks Trend Outlook

Starbucks & Target HOW TO GET THROUGH LONG DAYS

In Collaboration with: Cupcakes and Cutlery

If you’ve ever felt that mid-afternoon lull, then you can relate to this Brandables post from Cupcakes and Cutlery . Created in partnership with Starbucks K Cups Plus and Target for their Q2 2018 campaign, Cupcakes and Cut- lery’s post on How to Get Through a Long Day encour- aged shoppers to turn to Starbucks for a midday burst of energy as well as an indulgent source of “me” time.

TREND-INSP I RED CONTENT

Da i l y Rout i ne

Se l f Car e

Hack s

36 | Starbucks Trend Outlook

Starbucks & Target TEAVANA HOT & COLD

In Collaboration with: Poor Little It Girl

Q3 marks an interesting time of year for shoppers. Summer is officially over, but it’s not quite cold enough for fall. When the craving for a midday burst of caffeine hits, what do you turn to? Poor Little It Girl teamed up with Starbucks Teavana and Target to provide sipping inspiration for every occasion with her post on Teavana Hot Tea and Teavana Cold Tea. So, whether audiences are searching for some- thing cool and refreshing or a warm and comforting drink, Poor Little it Girl inspires them to turn to Teavana.

TREND-INSP I RED CONTENT

Tea

On-The -Go

Orang e Bl o s s om

38 | Starbucks Trend Outlook

Seattle’s Best Coffee LAYERED COFFEE CAKE

In Collaboration with: The Seaside Baker

Looking for a sweet treat to serve with your favorite Seattle’s Best Coffee drink? The Seaside Baker has got you covered. As part of this Q1 2019 campaign, she created this Layered Coffee Cake with Marscapone Frosting to encour- age moms to slow down and treat themselves to a little something sweet during the hustle and bustle of the spring season. By making Seattle’s Best Coffee the star of this dessert recipe, she encouraged shoppers to make this after- noon pick-me-up a must-have part of their daily routines.

TREND-INSP I RED CONTENT

Co f f e e Pa i r i ng s

Choco l a t e

Espr e s s o Beans

40 | Starbucks Trend Outlook

WHO WE ARE. . .

& What We’re All About

Ahalogy is a Quotient brand and the market leader in trend-driven influencer content and social media marketing. Brands and agencies tap into Ahalogy to reach new audiences and find new usage occasions based on their target consumers’ interests. The platform delivers proven ROI through category trend data, premium influencer content, and verified audience targeting. A Quotient brand that is located in Cincinnati, OH— the brand marketing capital of the world—Ahalo- gy’s clients include over 100 major brands, with a heavy focus in CPG and Retail.

Data-Driven Influencer Content POWERED BY MUSE Ahalogy Muse™ is an industry-first software platform to help lead- ing marketers identify and act on changing trends in their category. Powered by a network of 10,000+ premium content creators across the web, the tool is powered by influencer performance data. These same insights are leveraged in our Brandables solution as a guide for creative production.

MONICA MURPHY monica@ahalogy.com KAT LUBNER klubner@quotient.com Contact Us!

42 | Starbucks Trend Outlook

STARBUCKS TREND OUTLOOK Appendix

By Gabriella, Coconut Cinnamon Holiday Coffee Cupcakes and Cutlery, How to Get Through Long Days Inspired By Charm, Tips for Styling a Spring Coffee Bar Lou What Wear, Giving Back with the Starbucks Share Holiday Favorites Tour

Poor Little It Girl, Teavana - Hot & Cold The Lavender Ladies, Starbucks Flavorista

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