SHOUT
... continued from Cover
The woman at the dry cleaner made a second smart move when she asked for my review, too. Did you catch it? She asked me if I’d leave a review for her , not for the company. That capitalized on the good relationship she’d built with me by having my clothes ready up front week after week. It also inspired me to mention her name in the review — which I did! If you have staff at your tax company, they can use this tactic with the clients they help. It will make them feel good and make you look good, too, by showing you have a staff on hand. I’m guessing the gal at the dry cleaner asked me for a review because she (or her boss) knew I was a longtime customer with a high lifetime value (LTV). I decided to do the math myself. My average bill at the cleaner is $50 a week. Multiply that by 52 weeks in a year, and I spend about $2,400 with them annually. Over the last 10 years, I’ve become a $24,000 client! The dry cleaner has probably been making decisions about my service based on that number for years — which is the beauty of knowing your client’s LTV. If you don’t already run these numbers for your own business, I’d definitely recommend it. Each of your tax resolution clients is worth more than their case value. An individual tax resolution case might make you $5,000, but if that client becomes a tax preparation client as well, their LTV goes up. That also increases if you cross-sell additional services to them like insurance and other advisory-type products. You should treat every single one of your clients like royalty, just like I said in last month’s newsletter. But calculating their lifetime value will help you identify the big fish you absolutely need to keep pampered and happy. Treat them right and plan carefully, and you’ll end up with as many five-star reviews as my dry cleaner!
Congratulations to Peter Marchiano for the release of his new book, “The Tax Resolution Playbook: The Offensive and Defensive Strategies You Need to Win Against the IRS.” Another congrats for having it hit the Amazon. com Best Seller list! Last but not least, thank you for the dedication to the “Roz Man.”
Kudos to Patrick Noone for signing five new clients in one day and seven more in the same week as a result of his radio advertisements! Now, that’s what we call Supercharging Your Profits!® Way to go, Mike Ornelas , for re-purposing a lead magnet, which was used as a Yahoo.com finance article. This is great information for someone who is researching or thinking about hiring you to handle their IRS problem. Kudos to Joaquin Torres for having his client’s civil penalties of over $110,000 for late filing of 1099-S of a title company completely deleted! Way to go, David Tudor , for first saving your client from the train wreck of a case from a previous tax preparer who didn’t know what he was doing and settling your client’s tax court case and saving him $67,296. Congrats to Dawn Plagianes for the success of her first audit and reducing her client’s tax debt from $56,000 to $6,509! Good for you, Beth Gray , for retaining three new clients you received from mailing the referral letter to the PTIN list and for mailing out
–Michael Rozbruch
Platinum Mastermind members working hard and having fun!
6 • www.rozstrategies.com
Made with FlippingBook Ebook Creator