WELCOME TO HARRODS
As many lives, generations, cultures and stories pass through our doors, our mission remains unchanged: to service the needs and aspirations of our customers, to create new stories and bring moments of delight. Whoever they are and wherever they come from, our customers can always expect to be treated with grace, courtesy and care.
Opened by Charles Henry Harrod, an East End grocer and tea merchant, in 1834, relocating to Knightsbridge in 1849, our store is recognised globally as a symbol of excellence. It was after a fateful evening in 1883 that our defining moment came. On this night, despite the store burning down; we still
managed to fulfil all Christmas orders on time and exceeded all of our original trade targets. Since this event and the unswerving determination of our people that followed, the desire to
make the impossible possible became embedded in our culture. This is why today we ask all of our colleagues to believe in the Art of the Possible. To challenge all conventional views of what is and isn’t possible and in turn
creatingnewpossibilities into an art form. This is what drives us, this is our flame.
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