TABLE OF CONTENTS
INSIDE THIS ISSUE
THINK REALTY 8 News & Events
MARKETING 42 3 Steps to Creating A Highly Effective Birddog Network Use your "eyes and ears" to find properties anywhere you like. by Carter Froelich 44 Taming the Social Media Monster Success strategies from racing to real estate. by Jennifer Jo Cobb MULTIFAMILY FOCUS 46 3 Ways to Use Artificial Intelligence to Ramp Up Your Multifamily Game A little creativity can send your portfolio volume and value soaring. by Linda Liberatore 52 Four Unique Ways to Source Off-Market Apartment Deals Reduce competition by locating overlooked opportunities. by Joe Fairless 56 5 Important Factors for Success in Residential Assisted Living Investments Effective management is just the beginning. by Gene Guarino
Think Realty Radio offers investing insight beyond expectations. by host Abhi Golhar 9 Member Benefits America's changing paint perspective: Cracking the code on 2018's hot colors. by Sherwin-Williams company
COACHES CORNER 10 Panel in Print Think Realty Coaches discuss multifamily strategy. 12 Letting Go Without Losing Control Success is determined by what happens when you're not at work. by Gary Harper
Clockwise from left, Samuel K. Freshman, Steven Cohen, Mark Wittcoff, Damnn Saltzburg, and Sonia Carillo.
DESIGN POINT 14 Renovation Rock Star: Multifamily Edition Smart changes triple a triplex's value. 18 3 Listing & Renovation Mistakes Costing
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COVER FEATURE
SAMUEL K. FRESHMAN (above left) discusses 2018 buying strategy with a team of advisors at his Standard Management Company.
You Money and Time on the Market A realtor-investor cracks the code to spending too long on the market. by Lorraine Beato
BUILDING BIG ANDBUYING RIGHT
NUTS & BOLTS 64 Is that Home Inspection Worth it?
by Carole VanSickle Ellis :: photos by Jon Endow Photography
Investor-turned-inspector weighs both sides. by Adam Pontier
HOUSING NEWS REPORT 30 Detroit's Rocky Housing Rebound Housing News Report article by ATTOM Data Solutions. by Peter Miller 60 2018 and Beyond "My Take" article from ATTOM Data Solutions. by Ingo Winzer 63 The 2017 Homebuyer Name Game Big data analysis of 4 million single family home sales. by ATTOM Data Solutions
86 Maximize Your Rental Portfolio with Note Investing Strategies When "opposites" attract, the returns get very interesting.
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THE BIG PICTURE
INDUSTRY VOICES
MARKET BREAKDOWN
NUTS & BOLTS
INVESTOR REVIEW 67 Expanding Your View of Multifamily Investing Time-sensitive tactics for fast implementation and long-term cash-flow.
3 REASONS TO INVEST IN SMALL TOWNS Small-town investing could be the perfect fit for you.
THE MOXIE TO INVEST Julie Ziglar Norman on knowing when to take the leap.
REGIONAL SPOTLIGHT: BOSTON, MA The "City on a Hill" leads the way in 2018.
IT'S NOT COVERED PART 3 4 risks involving people at your property.
4 | think realty magazine :: march 2018
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