Think-Realty-Magazine-March-2018

INVESTOR REVIEW

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MULTIFAMILY EDITION

Secure Pay One Fuses Time, Tenants, & Technology for Better Returns and Investor Peace of Mind N ational Property Management Company Secure Pay One is one of the premier service providers to

active, “DIY” landlords in the country. With a nationwide roster of clients with real estate portfolios of all sizes, Linda Liberatore, president of the company, has perfected the fine art of efficiency in single- and multifamily real estate management. “It’s all about understanding the true value of time,” she explained. “Time is our most valuable resource, and other types of wealth, including financial wealth and rental cash flow, stem from the optimization of the time we spend on our investment properties.” To that end, Secure Pay One’s clients bene- fit from a vast array of systems and software that Liberatore is constantly refining and evaluating to determine the best combinations for her clients. Her previous experiences in software development and finance give her sharp insight into the ways in which today’s constantly evolving technological land- scape can reduce expenses and increase returns for property investors. “We’ve had many clients come to us facing the threat of foreclosure because they simply are unable to make their investments cash flow, even though they are charging competitive rents and have low vacancies. In a multifam- ily investment in particular, though, failures in your ‘system’ will drain your reserves and leave you struggling,” Lib- eratore explained. She identified four main issues (and the “hacks” to solve them) that she usually sees in cases where an investor is struggling with property management:

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1. MISSED COMMUNICATIONS The key to communicating effective- ly, Liberatore said, is to offer tenants multiple means of receiving messages so that they begin to get your messages. Multifamily property owners, in partic- ular, find they can often charge higher rates if they offer attractive communica- tion options. 2. FAILURE TO KEEP THE RIGHT CALENDAR Every multifamily investor knows that the calendar is crucial, but most have no idea how many items and even maintenance management can be fully automated using the right project man- agement systems. 3. INNACCURATE WORKFLOW TRACKING “Some things just don’t work in some cases,” Liberatore said. The right method of tracking workflow enables property managers to identify weak- nesses in the system early and remedy the problem.

4. ABSENCE OF PRODUCTIVE PROBLEM SOLVING FOR TENANTS AND OWNERS

One of the hardest (and most essen- tial) pieces of property management revolves around effective evictions. Secure Pay One has perfected the art of assisting a tenant in financial trouble with the eviction process while expe- diting it, if need be, at the same time. “When you help the tenant, you also help yourself,” Liberatore explained, noting that assisting tenants correctly decreases turnaround time and dramat- ically increases cash flow. Because Secure Pay One is client-cen- tric and creates custom systems based on each individual client’s needs and portfo- lio composition, the best way to optimize your multifamily property management is by engaging the company for a one-on- one preliminary consultation. Liberatore and her team are eager to meet you and identify the best ways to start maximizing your cashflow and minimizing your prop- erty management headaches today. •

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INVESTOR REVIEW :: 3

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