SWISS BRAND OUR STORY
When our founder Karl Elsener opened his cutler’s workshop in 1884 in Ibach, Switzerland, little did he know that the Swiss Army Knife™️ he would soon create would become a global icon of preparedness, not only finding its way into everyday life but even into outer space.
But that’s just how life goes: You never know what’s coming. All you can do is make sure you are best prepared for whatever comes your way.
Living up to our legacy as Makers of the Original Swiss Army Knife™️ , we at Victorinox have made it our mission to do exactly that. To best prepare you for everyday challenges. That’s why we responsibly seek well-thought-out solutions that simply serve their purpose expertly. Why we effectively and efficiently deliver uncompromising quality down to the last detail and pursue excellence in everything we do. And why we deliver reliability and authentically Swiss mastery. So that every single product that bears our famous Cross&Shield – from our Swiss Army Knives and Cutlery to our Watches, Travel Gear and Fragrances – is crafted to perfection.
We do this because we truly believe BEING PREPARED MAKES LIFE BETTER.
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| SWISS ARMY KNIVES VICTORINOX
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