VX_SAK_CATALOG_2024_EN

Travel Gear since 1999

Watches since 1989

Nenad Mlinarevic, Swiss Chef and brand ambassador for household and professional knives

2007  Carl Elsener IV takes over the company management and further expands Victorinox as a global multi-product brand. Establishment of Victorinox Swiss Army Fragrance AG.

2008  Opening of the first European Victorinox flagship store in London.

2011  Opening of the Swiss Knife Valley Visitor Center in Brunnen, Switzerland. 2013  Integration of the Wenger Knife business into the Victorinox brand. 2014  Acquisition of the travel gear business from previous licensee and establishment of the new business unit Victorinox Travel Gear AG. Opening of a store at a prime location in the city center of Zurich. 2016  Construction of the Watch Competence Center in Delémont, Switzerland. 2017  Discontinuation of Apparel to focus on the core product categories. Production of 500-millionth Original Swiss Army Knife TM . 2020  Opening of the new distribution center in Seewen, Switzerland. Acquisition of Zena Swiss AG, traditional Swiss manufacturer of the economy peeler. Opening of first European Victorinox Franchise Store in Vienna

Fragrances since 2007

2022  125 th Anniversary of the "Original Swiss Officer’s and Sports Knife"

2022: 125 Years SAK Anniversary

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