Business Events Tasmania
Marnie Craig
In a period of global uncertainty, Business Events Tasmania (BET) is committed to supporting our clients in navigating the ever-changing environment. At the time of writing, it is business as usual as we continue to secure activity and advocate for the vital role of business events. In recent weeks, two incentive programs have been relocated to Tasmania – highlighting our state’s continuing position as a safe and desirable destination. These programs, originally confirmed to Turkey and Mexico respectively, are set to attract 210 high-value incentive travelers in June. The incentive travel market remains the highest yielding in the business events sector, with a global annual value worth more than $181 billion. In Tasmania, incentive travellers spend an average of $1,347 per person per day – a significant increase on the spend of the typical leisure visitor.
Continuing to entice incentive programs like this to our shores is key to our goal of increasing the annual value of the business events sector in Tasmania to $300 million. It’s not just simply growing the number of events held throughout the state but targeting higher-value travellers who leave a larger impact across Tasmania’s hospitality industry. May is shaping up to be a valuable opportunity for the hospitality industry with over 3,000 delegates attending business events held across the state, with Launceston and Devonport set to welcome 500 and 150 of those delegates respectively. If you’d like to stay informed about upcoming business events and opportunities, we encourage you to get in touch or for more information please visit betasmania.com.au. Since 1990, Johnno’s Tasmania has been producing premium jams, sauces, relishes and condiments from its kitchen. Working closely with local growers wherever possible, our range celebrates seasonal produce and traditional recipes. Proudly 100% Tasmanian owned and operated, the entire range is naturally gluten free and made without artificial preservatives, colours or flavours.
johnnostasmania.com.au
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17 Tasmanian Hospitality Review April/May Edition
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