Hospitality Doctor
Max Hitchins
How an AI Melbourne Cup experiment can help grow your business For as long as I can remember I have been a devotee of the Melbourne Cup. See https://youtu. be/7o04HKrCrW4?si=M9A4cZDLAVdzid2_ This year I have decide to work with an Artificial Intelligence assistant. I have named him AMI (pronounced Ahh Mee). In just seconds AMI is able to provide me with information about a horse’s breeding, form guides, barriers, jockeys, trainers, track conditions identify patterns, highlight value runners, suggest combinations for trifectas and quinellas and any other question, query or quandary I may have about any horse anywhere in the world. Throughout the year in emails to our database I will be sharing AI tips and tricks to help your Hospitality business and Melbourne Cup information. I promise it will be fun.
and tools like it — can assist your business:
1. Smarter Promotions Struggling for ideas? Ask AI to create promotions, themed menus, or event concepts. In seconds, you’ll have fresh, creative ideas ready to go. 2. Better Marketing Need a social media post, email campaign, or poster headline? AI can write engaging, professional content tailored to your audience—saving you time and effort. 3. Customer Engagement You can use AI to create trivia nights, sweepstakes ideas, or interactive games that keep customers in your venue longer — and coming back. 4. Staff Training & Communication AI can help you draft staff briefs, training guides, and even scripts for upselling — ensuring your team delivers a consistent experience. And here’s the key point: you don’t need to be a tech expert to use it. If you can ask a question, you can use AI. The venues that embrace AI early will be the ones that stand out. They’ll market better, operate smarter, and create more memorable experiences for their customers. Re At PickTheCupWinner.com.au you will find details of how AMI and I, in a March email to our subscribers, told that the Roy Higgins Handicap at Flemington on Saturday (28/3/26) would receive a ‘Golden Ticket’ entry into the 2026 Melbourne Cup. the Melbourne Cup research: As a result of our AI research we suggested (before the Roy Higgins) having a small wager in the Melbourne Cup Futures markets on a horse named Whisky On The Hill in the Melbourne Cup at $81. Happily I tell Whisky On The Hill won the Roy Higgins race and is now $21 in the Melbourne Cup. Read all about it and join our AI Melbourne Cup experiment at the top of the page at https://www. pickthecupwinner.com.au /. IT’S FREE!
For example, ChatGPT took less than a minute to create the image you see on this page of AMI and me on the horse. Want to try it? Simply go to ChatGPT and type a prompt like: “Create an image of a person sitting on a racehorse holding a trophy, alongside Melbourne Cup Max.”
Now, if you have done this, you have demonstrated using Artificial Intelligence IS NOT all high-tech wizardry reserved for big corporations. It can be a great marketing tool for your Hospitality business. It is a simple and practical, easy-to-use tool — powered by technology like ChatGPT — that can analyse information, generate ideas, and help make better decisions faster than ever before. (If you choose, please send me the image you create to max@hitchins.com.au)
Here are just a few ways Artificial Intelligence —
53 Tasmanian Hospitality Review April/May Edition
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