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PROFITABLE CONNECTIONS
June 2022
PICK ONE: WEBSITE OR PODCAST? Why Podcasts Are Incredibly Safe for Businesses
relationships allowed him to walk into a job immediately afterward. Many of his peers, however, were jobless for six months or more. Similarly, in 2003, John had just moved to Sacramento and bought a condo. Then, the governor he was working for was booted out of office. Thankfully, he’d always put a premium on his relationships and nurtured them every chance he got. This saved him from being jobless and carried him into law school a year later. It’s dangerous to ignore your relationships, yet easy to do. One of the great benefits of a podcast is that it gives you and your peers a platform to immediately connect. For example, Martin Zerrudo, host of the “What Do You Do Next?” podcast, has used his podcast to connect with people who thrive in the areas where he needs help and vice versa. He says, “Working with strategic partners who provide a zone of genius outside of our own is crucial in establishing a safety net for our company. We're able to recognize and leverage what we do best, while working with others to leverage their expertise to help us mutually grow and succeed.” Even with great employees, solid systems, and financial measures in place, Michelle Prince, host of “The Power of Authority Spotlight,” says that “relationships with clients and referral partners” are an essential part of her strategy for keeping her business safe. Make strengthening your network a top priority. Without nurturing your relationships, who knows what knowledge and opportunities you may be missing out on. Even for our most cautious clients, many can attest: Podcasts allow you to widen your safety net further than you ever knew possible.
June is National Safety Month, and as entrepreneurs, we think of danger all of the time. We dream of avoiding the worst dangers and taking the right risks — the type of risks that pay off in dividends. But there are also safe, little-known business decisions that pay off in major ways.
Starting a podcast is one of them.
If someone told us to pick between keeping our podcast or our website, we’d choose our podcast every time. “Who gives up their company website?!” some may protest. Having a website seems like the safest route for any business in 2022. But the truth is that most company websites aren’t proactively reaching out to people. In fact, many websites are extremely passive, like a digital brochure. While they’re great for creating professional, digital “storefronts” to educate and impress browsing customers, websites aren’t as adept at creating new connections. Podcasting, however, puts you and your colleagues in a perfect position to share intimate industry knowledge, personal stories, and wisdom you’ve gained over the years. Creating your own show also allows you to develop strong professional relationships, which is why it’s one of the safest business decisions you’ll ever make. As you may know, John was once a speechwriter in the White House. He worked for a president who was impeached and a government that was recalled — and maintaining the right “It’s dangerous to ignore your relationships, yet easy to do. One of the great benefits of a podcast is giving you and your peers a platform to immediately connect.”
–Dr. Jeremy Weisz & John Corcoran
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PSSST … WANT TO KNOW A SECRET? The Referral Marketing Strategy No One Talks About
marriage and family therapists in the Golden State. Say you put your marketing to work and build a referral relationship with just 40 of those therapists. Some of them start sending you 100% of their clients who want a divorce. Others send you 50% of those clients. How much more money do you think you would make in a year? Let those dollar signs dance in your head for a second! This is how the big boys, like Infusionsoft, do business. More than 50% of their new customers come from referral partners who have built recommending them right into their client process. Now here’s the big question: How do you convince another company that it’s in their best interest to partner up with you and start shoveling leads your way? The answer is easier than you think. You do it for them first. There’s a reason why “Give, and it will be given to you” (Luke 6:38) is a famous Bible verse. It applies to everything, including business! To build a referral partner relationship, start by sending a referral (or something else of equal value) to the business you’re chasing. They’ll be grateful, and pretty soon, a simple quid pro quo will turn into a lifelong partnership. This referral marketing strategy isn’t quick or effortless, but it is powerful. Start leveraging it now, and one day, wannabe referral partners will beat a path to your door to fill your pockets.
Let’s get right to the point: There’s no better lead than a referral lead. When someone refers business to you, that customer will likely convert faster, spend more, and stay with your company longer. In business, that’s basically the holy trinity! Of course, you probably think you’ve tried every referral marketing strategy under the sun. Asked your customers for referrals directly? Check. Handed out referral cards? Check. Created a referral incentive program? Check, check, and double-check! These are tried-and-true strategies, but the truth no one talks about is that 99% of the time, big companies don’t need to use them. That’s because they have a better tool in their back pocket that many solo entrepreneurs and small businesses overlook: the referral partner. A referral partner is another business that serves the same customer you do. If you’re a lawyer, that person might be a couples counselor, an urgent care doctor, or a real estate agent. If you’re a dentist, they might be a pediatrician or even a neighborhood association head! The key is that these people have already found your future clients and provided them a service. They’ve gained their trust, and if you play your cards right, they’ll pass that trust on to you. It is almost impossible to overstate the power of the referral partner model. Imagine you’re a divorce lawyer in California. According to the Bureau of Labor Statistics, there are 32,620
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Rise25: Helping B2B Businesses Build Profitable Connections
Intentional Growth Principles: Secrets to Repairing a Broken System With Ryan Tansom, Co-Founder of Arkona This Month’s Featured ‘Inspired Insider’ Podcasts
The Five Hats Effective CEOs Wear to Succeed With Jim Schleckser of Inc. CEO Project
Ryan Tansom is the Co- founder and Partner of
Jim Schleckser is the CEO of Inc. CEO Project, a business advisory group for high- performing, experienced CEOs. Jim has been at the company’s helm for 17 years and counting. He helps leaders grow their companies by assisting them in opening their point of constraint (also known as
Arkona, a company that helps entrepreneurs grow the value of their company through Value Growth Education and Strategic CFO Services. He is also the host of the “Intentional Growth” podcast. Ryan started
his entrepreneurial career at his family business, where he was responsible for the operational and financial strategy of the $21 million company. He helped turn the company around, and it was ultimately bought by a local competitor for eight figures. Listen to this episode of the “Inspired Insider Podcast” with Dr. Jeremy Weisz featuring the Co-founder and Partner of Arkona, Ryan Tansom. They discuss how Ryan transformed his family’s business to help them sell it for eight figures, the Intentional Growth framework, the five principles that drive the method, and much more. Special Shoutouts: A few notable people on Ryan’s journey include John Warrillow, Bo Burlingham, and Sunny Vanderbeck.
the kink in the hose). Jim has done business in 40 countries and recently ran a technology business valued at $1.6 billion. He’s a columnist for Inc. Magazine and the author of two bestselling books, “Professional Drinking” and “Great CEOs Are Lazy.” Listen to this episode of the “Inspired Insider Podcast” with Dr. Jeremy Weisz featuring the CEO of the Inc. CEO Project, Jim Schleckser. They discuss the five hats great CEOs wear, how to delegate without losing sleep, reworking your business model, hiring tips, and more! Scan the QR code or visit the link to listen to the full episode.
Scan the QR code or visit the link to listen to the full episode. InspiredInsider.com/ryan-tansom- interview
InspiredInsider.com/jim-schleckser- interview
Announcing Our New ‘Rising Entrepreneurs Podcast’
EO San Francisco | Radically Listening and Restoring Rainforests: Innovative Ways to Solve Global Heating Problems
EO DC and EO New York | By Mentoring Others, We Grow
Kinari Webb is the Founder of Health in Harmony, an international nonprofit dedicated to reversing global heating, understanding that rainforests are essential for the survival of humanity. She is also the Co-founder of ASRI, a project focused on implementing Health in Harmony’s vision in Indonesia.
Marsha Ralls is the Founder and CEO of The Phoenix Wellness Retreat, a place for personal inspiration, growth, and life transformation. She is an entrepreneur and has been a member of EO for over 20 years. Dave Kerpen is the Co-
founder and Chairman of Apprentice, a platform that connects entrepreneurs and business leaders with college students looking for real-world experience and mentorship. He is a New York Times bestselling author and served as the president of EO New York City.
Kinari graduated from Yale University’s School of Medicine with honors and completed her residency in family medicine at Contra Costa Regional Medical Center in Martinez, California. In addition to this, Kinari is a regular speaker and the author of “Guardians of the Trees: A Journey of Hope Through Healing the Planet.” In this episode of the “Rising Entrepreneurs Podcast,” Corey Veverka sits down with Kinari Webb to discuss the inspiration behind her nonprofit. Kinari explains what radical listening means, the importance of rainforests to the survival of humanity, and the lessons she learned from Entrepreneurs’ Organization (EO).
On this episode of the “Rising Entrepreneurs Podcast,” John
Corcoran is joined by Marsha Ralls and Dave Kerpen to discuss how they forged their roles as leaders in EO. Together they discuss how the organization has evolved over time, the importance of investing in young entrepreneurs, and their experiences at global conferences. Special Shoutouts: A few notable people on Marsha and Dave’s journey include Danya Sherman and Jack Welch.
Scan the QR code or visit the link to listen to the full episode.
Scan the QR code or visit the link to listen to the full episode. Rise25.com/podcast/rising- entrepreneurs-show/marsha-ralls- and-dave-kerpen
Rise25.com/podcast/kinari-webb
And Gain Long-Term Business Success! Unlock Your ‘High Performance Habits’
5. Develop influence.
Did “Atomic Habits” by James Clear change your life in 2018? Was “Tiny Habits” by BJ Fogg one of your top books of 2019? If you’ve read those two bestsellers, you’re a step ahead of most entrepreneurs. But you might still be sleeping on one of the original books on the power of habits, which is packed with gems you can’t find anywhere else: Brendon Burchard’s 2017 read "High Performance Habits: How Extraordinary People Become That Way.” Brendon Burchard is a legend in the world of personal development coaching. Oprah.com called him “one of the most successful online trainers in history,” and more than 2 million people have taken his online courses. But with the help of your local library, you can start learning his secrets to success without paying a cent. In “High Performance Habits,” Burchard recommends six specific habits that will help you reach your personal and business goals. He calls this the HP6 model.
6. Demonstrate courage.
As you can see, these aren’t your basic healthy habits like “drink
water” and “get eight hours of sleep”! Burchard calls the first three “personal habits” and the last three “social habits,”
and in the book he uses real-life examples to explain each habit. He also offers daily exercises that will help you form them. It takes multiple keys to unlock each habit. For example, to demonstrate courage, Burchard says you must “share your truth and your ambitions” by telling someone about your goals every day. But that alone isn’t enough. To truly form the habit, you also need to reframe struggle and zero in on someone worth fighting for — whether that’s your team, your clients, or your children. “High Performance Habits” is a business book, but it’s also a personal development book. It will force you to dive deep into your strengths, weaknesses, and motivations to unlock your real high-performance potential. You can use it to fit more tasks into a day, increase your confidence, or become a better leader — whatever your business needs! Pick up a copy today to see why Andrew Burns of Medium calls this “the epitome of a book that needs more than one read.”
1. Seek clarity.
2. Generate energy.
3. Raise necessity.
4. Increase productivity.
Rise25 Podcast Spotlight
FALSELY ACCUSED AND CONDEMNED THE SALEM TOMATO TRIALS
Surely, you've heard about the Salem witch trials in Massachusetts, but did you hear how the people of Salem, New Jersey, put tomatoes on trial in the 1800s? At that time, researchers discovered the stems and leaves of tomatoes contained toxins, and a small amount exists in a much lower concentration in the fruit. In 1820, wary of the poisonous red fruit, tomatoes were put on trial in the town courthouse, made to answer for their toxicity. However, Colonel Robert Gibbon Johnson, a farmer and historian, refused to believe the tomato was harmful and ate them on a regular basis. He even hosted tomato competitions, granting a prize to the person who could grow the largest tomatoes. People thought he was simply mad. To prove his point and redeem his reputation, Johnson frantically ate a basket of tomatoes at the Salem tomato trials. Then, he stood before everyone, as healthy and hoping to coax the crowd into dropping the “charges” against the fruit. When he remained healthy months later, tomatoes were no longer regarded as evil and poisonous.
"Pillar6 Podcast" Roman Polnar
"The Digital Deep Dive" Aaron Conant Featuring: Thought leaders and executives across the digital landscape "Fit Growth Machine" Brian Roisentul Featuring: Today’s top e-commerce and paid advertising insights for online fitness business owners "She Said Privacy/He Said Security" Jodi and Justin Daniels Featuring: Authorities in data privacy and cybersecurity
Featuring: Top experts on money, life, success, and the balance of it all "Level Up Podcast" Nick Araco Featuring: Business and industry trailblazers in growth, diversity, and leadership "The Live Fortunately Podcast " Seth Burstein Featuring: Professionals in the world of personal finance
Go subscribe on iTunes!
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Inside This Edition
1. 2. 3.
Pick One: Website or Podcast?
Our Secret Referral Marketing Strategy
Read This Book to Boost Your Performance
The Salem Tomato Trials
4.
Meet TikTok’s Favorite Money Expert
TORI DUNLAP HELPS WOMEN SAVE MEET THE ‘FINANCIAL FEMINIST’
Targeting such a specific demographic is a smart strategy because she can tailor her message and marketing dollars just for them. 2. She’s social media savvy. Dunlap jumped on TikTok early, and she plays the algorithm game on both TikTok and Instagram well. By using reels, trending soundtracks, and humor, she makes her social media presence “engaging, entertaining, and actionable,” as she put it to Forbes. 3. She’s not afraid to get personal. On her podcast “Financial Feminist,” Dunlap shares details about her childhood and opens up about her own
A woman stands in front of a camera. She says, “I will have over $30 million by the time I retire, and I’m only 27. Let’s talk.” Would you watch the rest of that video? If so, you might want to join the many people who already follow Tori Dunlap (@herfirsk100k) on Instagram and TikTok. By age 25, Dunlap had saved $100,000 thanks to financial advice from her parents — and she turned that process into a business. She launched Her First 100K, a financial coaching service for women, and became a viral success on social media. The Guardian newspaper calls her “the TikTok feminist saving people from debt” and Forbes puts her at the center of the “FinTok” (Financial TikTok) movement. She’s been featured on the “Today Show,” Business Insider, TIME, and BuzzFeed since launching her business in 2019. So, what is she doing right? 1. She knows her demographic. Dunlap talks directly to people just like her: millennial and Gen Z women fighting an uphill battle against the patriarchy and suggestions that deprivation is the only way to save. “I’m never going to shame people for their oat milk lattes or blame their brunch habits for not being able to buy a home,” Dunlap told Forbes.
struggles with money and sexism. This transparency helps convince her fans that she’s the real
deal, and because she feels like a friend, they stick around and use her services long term.
To learn more about what makes Dunlap tick, visit HerFirst100k.com.
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