OPERATIONS
BRAND BUILDING
SPONSORED CONTENT
How to Build Your Brand in a Competitive Market NOW IS THE TIME TO EVALUATE HOW EFFECTIVELY YOU’RE USING MARKETING STRATEGIES TO BUILD BRAND ADVANTAGE.
By Kurt Coleman
ith a world of information never more than a click away,
independent entrepreneur managing a small business, you might have to get creative to get your brand in front of more people. Bigger isn’t always better. Small business owners have the advantage of being able to try out innovative trends that slower, larger corporations run by committee may find hard to embrace quickly. Here are a few areas to consider.
you enjoy working with and have the most experience in. By defining your target audience, you will be able to craft a unique value proposition that sets you apart from other agents. Understanding your brand will also help you tailor your marketing messages, content, and services to appeal to your ideal clients. What are their needs, goals, challenges, and preferences? How can you help them achieve their real estate dreams? ENHANCE YOUR WEBSITE AND BLOG Your website is more than just a digital brochure for your real estate business. It is a way to communicate
W
potential clients have a nearly endless supply of real estate professionals to choose from. So, you want to stand out from the crowd and attract more clients who trust you and value your expertise. But, how do you stand out? And how do you attract those clients to your business, especially in a crowded market? The answer is multi-pronged. It’s not enough to simply create a strong brand. You must also maintain that brand and be able to adapt it as the market changes. Traditional advertising in the real estate space may still work for larger firms, but if you’re an
DEFINE YOUR BRAND A great place to start is by
identifying your niche. You can’t be everything to everyone. Narrowing your focus can help you more easily find your ideal clients. Think about the type of properties, locations, price ranges, and demographics
58 | think realty magazine :: september – october 2023
Made with FlippingBook Online newsletter