into a search engine like Google or Bing, and the first names that show up in the results are those who have made their website’s SEO a priority. Another great way to use your website and blog is to capture leads. You can offer freebies (e.g., e-books, checklists, reports, webinars) in exchange for a prospect’s email address. Capturing this information allows you to create an email list you can use to communicate with prospects who are interested in your services.
yourself as a trusted and reliable source of information. By doing so, you will increase your brand aware- ness, loyalty, and referrals. And just as it is with your website, SEO is critical to social media success.
SOLICIT REVIEWS AND TESTIMONIALS Word-of-mouth is still an
incredibly effective way to build your brand. Let your satisfied customers advertise for you. Kindly ask for re- views from past and current clients. These testimonials are immensely helpful for showing potential clients you are trustworthy, successful, and the kind of person people want to do business with. Seek out reviews on platforms such as Google, Zillow, Yelp, and Facebook. Written reviews are great, but you can also create video testi- monials that are even more engaging and convincing. When you do secure positive testimonials, make sure to feature them on your website and across your social media accounts. Reviews and testimonials not only help you attract more clients but also improve your SEO ranking and online reputation. There are so many opportunities in the real estate industry, so make sure you are doing everything you can to capitalize on those opportuni- ties by employing the most effective branding strategies. •
your value proposition, personality, and track record to potential clients. It’s also a platform to provide useful information and resources for your target market (e.g., current listings, market trends, buyer’s and seller’s guides, testimonials and more). One of the best ways to enhance your website is to start a blog so you can share your expertise, per- spective, and recommendations on various real estate topics. Blogging is a great way to demonstrate your knowledge, establish credibility and authority, and attract more visitors to your website. You may be thinking, “I don’t have time to keep up with putting out blog content. And aren’t blogs a bit dated anyway?” The usefulness of a blog or similar online content isn’t only about getting people to read what you write anymore. An additional function of this content is to improve SEO, or search engine optimization. An entire industry is dedicated to helping businesses improve their SEO, leading to more clicks and more conversions. When someone is looking for a real estate professional, where do they look? Chances are, they type their query
LEVERAGE YOUR SOCIAL MEDIA
Social media is a powerful tool to build your brand and connect with your target audience. Use platforms like Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube to showcase your listings, share your blog posts, post testimonials, host live Q&A sessions, run contests or giveaways, and whatever else might help people understand your brand. The social media landscape is constantly changing. Make sure you are poised to adapt as those changes occur. For example, Threads, the new rival to Twitter, recently launched; it might soon become the industry standard for communicating with an audience. Regardless of which platforms you use, the key to social media success is to be consistent, engaging, and authentic. Post regularly without coming across as spammy. Show your personality, but don’t get too personal or unprofessional. Interact with your followers without being too salesy or pushy. The goal is to build relationships with your audience and establish
Kurt Coleman is the lead copywriter for RALAcademy, a company that corners the market in the residential assisted living niche. A graduate of Arizona State
University with years of experience as a team lead- er, systems developer, and writer, Coleman loves writing and sharing with investors how to translate their skills, know-how, and expertise in the real estate industry to the senior housing market.
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