OPERATIONS
MULTIFAMILY WEBSITES
Defying Trends with Your Multifamily Property Website EFFECTIVE WEBSITE CONTENT AND IMAGES DRIVE LEADS AND SIGNED LEASES.
By Jenifer Calandra
our apartment community’s web presence matters:
To earn conversions and support your business goals, consider implementing these ideas into your apartment community website.
spaces will look like. Renderings help your potential tenants imagine themselves in the apartment or office and understand the proportion and flow of the space, even when they can’t walk through. After your building is completed, virtual staging works the same way. In fact, virtual staging is proven to help rent properties faster, resulting in a higher return on your investment, because it can highlight
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According to a recent study conducted by apartments.com and Google, 72% of people start their search for their next home online. Be sure your website serves you well when potential tenants start searching. Even basic, templated websites can stand out and impress if you choose the right design choices and features.
VIRTUAL STAGING If your multifamily or multi-use property is still in the develop- ment phase but you’re ready to begin pre-leasing, consider using high-quality renderings to show what
64 | think realty magazine :: september – october 2023
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