INVESTMENT STRATEGY 8 Understanding Shared-Appreciation Mortgages A SAM can offer benefits to both buyers and sellers, especially in markets where prices and interest rates are high. By Bruce Kellogg 10 12 Ways to Adapt Your Rental Property During a Recession Investors who plan ahead and implement some basic strategies during periods of economic abundance have a better chance of their rental properties surviving even a prolonged recession. By Luke Babich 14 Rethinking Your Cannabis Real Estate Strategies Be proactive by considering these three tips. By Matt Giffune 16 Toilet Paper and Real Property Every investor must understand the opportuni - ties reshoring creates. By Neil Timmins 18 Navigating Rigid Borrowing Conditions and Rising Construction Costs Real estate investing is continually evolving, and investors must adapt to the changing conditions to achieve success. By Taylor Miller
DESIGN 26 Creating the “Wow” Factor with Your Home Renovations To achieve a dramatic before-and- after feel, consider these five tips. By Michele Van Der Veen
OPERATIONS 54 Unveiling the Marketing Blind Spot
Many business owners overlook marketing as their greatest asset. Here’s how content marketing can help you pull the blinders off. By Skyler Wilson
58 How to Build Your Brand in a Competitive Market
FUNDING 30 5 Common Ways to Finance Real Estate Investments An article series on navigating the private lending world By Damon Riehl 32 Financial Wellness Is the Next Big Trend Being financially fit can change the game for real estate investors. By Merrill Chandler
Now is the time to evaluate how effectively you’re using marketing strategies to build brand advantage. By Kurt Coleman
60 Real Estate Closing Gift Ideas Consider these ideas to make a lasting impression. By Jamie Cohen 62 Playing Business Versus Doing Business Investing in real estate is a serious endeavor that can bring substantial rewards when approached with diligence and a strategic mindset. By Jim Tannehill Multifamily Property Website Effective website content and images drive leads and signed leases. By Jenifer Calandra 66 Building Rapport and Momentum with Effective Marketing 64 Defying Trends with Your Executing a real estate marketing campaign that builds rapport and momentum requires the right mindset, a balance of time and money, and an understanding of multiple marketing strategies. By Justin Silverio 68 Why Real Estate Investors Must Change Their Mindset About Tenant Turnover If you focus on building strong relationships with your residents, you can reduce turnover, increase profitability, and build a sustainable business. By Nick Farquhar 70 Decision-Making in a Volatile Environment Following a structured, documented
LEGISLATION 34 What’s Really in the Stop Predatory Investment Bill?
We must ensure the bill does not contain unintended consequences for small real estate investors. By Aaron Chapman
MARKET & TRENDS 36 4 Industry Trends You Cannot Afford to Ignore Real estate is changing … again. By Tom Olson 40 A Look Back at 2023—and a Peak at 2024 Does investor sentiment align with market conditions? By Rick Sharga 44 Midwest Multifamily Market Trends Although there is increased interest in Midwest multifamily investing, the pace of interest rate hikes has slowed activity. Still, optimism remains for 2024. By Jeff Roth 50 Where Is Private Lending Headed? There is still money available to get deals done; however, it may be more expensive. By Anthony Geraci
COVER STORY 20 Titan of Multifamily: Madina Shaik, CEO of Makaan Investment Group
Shaik’s simple plan to dominate multifamily investing isn’t “rocket science.” By Katie Bean
CASE STUDY 24 Proper Planning Makes the Difference in Fix-to-Flip Loan Success It’s vital to plan for challenges that can arise during the renovation process that may require financial resources and quick decision-making. By John Santilli
process—that both internal and external stakeholders can understand—helps support how and why decisions are made. By Scott Lewis
52 Twin Peaks
Price and population peaks in various markets coincided. By Ingo Winzer
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