stages. Eventique also loves to level up its ceremonies with multiple hosts, custom-designed motion graphics, and on-stage DJs. The team leveraged all of these elements and more to produce Seramount’s 100 Best Gala, which highlighted companies with excellent leave policies, workforce representation, benefits, childcare, and more. The complex production ran for two hours and featured more than 70 stage cues to keep the crowd engaged.
2.
Surprising Categories — Keep your audience on its toes with unique and exciting categories they may not expect. This
is particularly important if you host an annual awards show, like the Kraft Heinz Ace Awards, which Eventique recently produced for Kraft Heinz in Chicago to highlight the company’s most successful ad campaigns.
3.
Superior Audience Engagement — At a successful awards show, everything from the positioning of the stage to the decor in the room should be designed to keep the audience curious and invested. There are dozens of ways
“Repeat attendees always appreciate when new categories are introduced to an awards ceremony,” says Eventique Vice President of Strategy and Creative Eric Weilander. “Adding new awards showcases how your company continues to innovate and think of opportunities to be as inclusive as possible. While many people will always look forward to hearing about the ‘Agency of the Year’ and other usual suspects, it’s nice when new categories surface from time to time.” The 2023 Ace Awards included fun categories like “Delicious Craft” and “Low Budget, Big Impact,” as well as more expected ones like “Brand Experience & Activation.”
to do this well. You can design breakout moments that require audience participation — like asking them to vote live via text for a last-minute category — or create interactive decorations for attendees to explore. For the 50th anniversary of The One Show, billed as “the world’s most prestigious awards show in advertising, design, and digital marketing,” Eventique created an
installation highlighting five decades of advertising history. The design was visually intriguing and helped immerse the audience in the show’s one-of-a- kind experience. To produce a successful awards show, you have to juggle hundreds of decisions both before and during the event. This becomes even more complex if you incorporate features like virtual engagement and livestreaming, as Kraft Heinz did to engage its global team in the Ace Awards. The three secret ingredients listed here should point you in the right direction. However, you’ll save time and effort by turning your next production over to the experts! To connect with Eventique’s seasoned awards show production team, scan the QR code on Page 4.
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