2 Products to Improve Your Patients’ Sleep and Increase Your Revenue!
G CASH-BASED RIGHT FOR HIROPRACTIC PRACTICE? R. MILES BODZIN WEIGHS IN
practice. That doesn’t mean entirely abandoning insurance, but as he explains it, patients tend to become more loyal when you remove the repeated thought of money. Meanwhile, the chiropractor can regain control of patient care, generate more revenue, and put that revenue back into their practice. For many chiropractors, those perks make it worth transitioning. But Dr. Bodzin and Cash Practice’s Chief Operations Officer, Holly Jensen, emphasize switching isn’t without its challenges and encourage doctors to follow a properly defined plan when making the transition.
It always irks us to see patients taking photos of products in doctors’ office waiting rooms. After all, chiropractors like you are trying to generate revenue with those products — and when a patient takes a photo, it’s obvious they plan to buy the item on Amazon later! It’s tough to prevent this price shopping, but there are ways to get around it. One of the best options is stocking items from brands that won’t compete with you by hawking their products online. Our brand Chiro Zzzz’s is a great option! The products we sell under Chiro Zzzz’s aren’t available on Amazon or other websites like it. That means if a patient falls in love with a Chiro Zzzz’s product in your office, they have to buy it from you.
“Some chiropractors think that if they go cash-based, they don’t have to document or code and that all of the headaches that go with insurance go away,” Holly says. “That’s not true! You still have to follow the same documentation, compliance, and coding rules everyone else does.” When patients are paying for care, they tend to hold the practice to a higher standard and often require the doctor to have better business skills. If insurance is lucrative in your area, going cash- based may not be that urgent. However, the writing has been on the wall for a long time now where fewer and fewer areas of the country offer good insurance benefits. Dr. Bodzin and Holly both recommend you plan accordingly and begin the process of collecting more cash, so if insurance disappeared tomorrow, you would be more than okay.
Of course, we know security alone isn’t enough to make a product wwworth selling. That’s why we also keep our wholesale prices low and give you a recommended markup that works for other clinics nationwide. If you want to test this model and see if it does in fact increase your revenue, we recommend stocking up on the Chiro Zzzz’s Travel Roll and Deluxe Cervical Pillow first. Both of those products are bestsellers (you might have noticed them in our Chiropractor’s Choice Mini Catalog), and they’re both made in the USA. The bone-shaped Travel Roll is convenient to slide behind the neck or between the knees while traveling, and it comes with an adjustable strap to easily attach it to a chair or car seat.
To learn more tips for boosting patient retention, visit LoyalPatientJourney.com. There, you’ll find Cash Practice’s 11 Steps to a Loyal Patient Journey and score a free ebook!
The Deluxe Cervical Pillow is about as firm as a tri-core pillow, and it also offers an oval-shaped cutout and two unique cervical lobes.
Combined, those features help relieve headaches, neck spasms, and snoring; reduce neck and shoulder pain; and provide comfort and support for back and side sleepers. When you’re ready to stop losing sales to Amazon and boost your monthly sales, scan this QR code to check out our Chiro Zzzz’s products!
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