T hink social media is a fad? That it doesn’t have a place in your business? Time to rethink the power and importance of social media. Below are some stats on social media from Centermark. They show why social content should be important to you. You’ll notice social media trends climb every year. SOCIAL MEDIA, IT’S NOT A FAD
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Powerful placement & targeting ensures your campaign is seen by people most likely to be interested in your business, with ads that drive meaningful results.
WHY IS MOBILE SO IMPORTANT? è Over 90% of Facebook’s daily active users access it via mobile. Facebook Q4 2105 Results
è Americans spend an average of 13x the click-through-rates of desktop ads. ComScore via JP Morgan, 2015
è Performance-driven ads like Lead Generation Ads are only available with Newsfeed placement. Pew Research Center, Sept. 2014
Web.com provides the support and technology you need to be a leader in Facebook ads.
Contact your Relationship Director to learn more.
To learn more about what Centermark can do for your business, please contact us today.
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Applications
FACEBOOK ADS The opportunity for multi-location businesses
The Yodle Facebook Ads solution allows brands to set objectives and have their campaigns published with consistent messaging at a local level, leveraging the power of local Facebook Pages and targeting.
è Over 160 million Americans access Facebook every day. Facebook Q4 2105 Results è Americans spend an average of 27 hours a month on Facebook. ComScore via JP Morgan, 2015 è 70% of Facebook users access the site on a daily basis. Pew Research Center, Sept. 2014
A centralized strategy ensures multi-location businesses maintain brand consistency while driving results at a local level.
Facebook Ads drive awareness, resulting in increased Search and potential return on SEM $
Retarget Search prospects with a Facebook Custom Audience
Harness the Yodle advantage where Web, Search and Social work together, providing each with the greatest chance to perform.
Drive traffic to website
Drive traffic to website
Businesses are increasingly leveraging Facebook’s investment in advertising products to reach new and existing customers. 74.5% of small and medium businesses use social media to advertise their businesses. BIA Kelsey Local Commerce Monitor Wave 2014 Web.com applies a best-practice approach to Facebook Ads to drive top of funnel awareness, generate leads and increase conversions.
Facebook Advertising Revenue (Billions)
$17.10
$11.50
+49%
BRAND
+55% $7.40
Centralized Brand Strategy, including objective and key messaging, drives consistency at a local level...
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2015
LOCATION
LOCATION
LOCATION
LOCATION
investor.fb.com
Relevant Facebook Products...
+ Best Practice
INCREASE AWARENESS with Local Awareness Ads
A/B Testing Auto Budget Optimization Custom & Lookalike Audiences +
GENERATE LEADS with Lead Ads
Facebook Ads
Facebook Ads
Facebook Ads
Facebook Ads
ENCOURAGE ACTION with Website Click Ads + Offer Ads
CONVERSIONS
CONVERSIONS
CONVERSIONS
CONVERSIONS
Demand Generation Funnel
To learn more about what Centermark can do for your business, please contact us today.
To learn more about what Centermark can do for your business, please contact us today.
20 POWERLINE® | EDITION 1 2017
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