Why Does Email Capture Matter?
Forward by: Dan Steiner *article by Grant Thomas
A s much as we’d like it, people don’t live on your website. You need a way to not only convert website traffic, but also drive these same visitors back again and again. Email is personal, direct and largely transactional. If you want interested shoppers on your site, and more sales opportunities, email is, by far, the top channel to focus on. The fuel for effective email marketing is your email list. You must be building your email list at all times. It’s simple. The more email leads you have, the more sales opportunities you provide for your business. Marketing author Grant Thomas explains seven reasons why email capture is a major key for your online business.
22 POWERLINE® | EDITION 1 2017
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